“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over the Internet, often for free–that consumers used to pay CSPs to provide. The good news for CSPs is that by delivering great customer experiences, they can still win. The bad news: CSPs cannot capitalize because, as a group, they are delivering poor customer experiences. Through a series of communications, Jeff Cotrupe, Stratecast, and IBM show how by combining data from customer satisfaction surveys and social media with data about subscriber experiences with specific services, CSPs can retain subscribers–and create and sell more of the services those subscribers truly want.
The theme of the campaign is How User Behavior Data Can Help CSPs Prosper in an OTT Era. Communications include a webcast; a white paper; a blog post; and an infographic, a small portion of which is shown here.
Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with real-time insights. Jeff Cotrupe’s Stratecast report, Monetizing Core Big Data Technology: Real-time Analytics, is a 29-page analysis of arguably the hottest (and certainly the “fastest”) area of the Big Data and analytics (BDA) market.
The report asserts there is not a private or public organization on the planet that cannot benefit from real-time insights, and illustrates the point with many case study snapshots of companies, from large enterprises to SMBs, which are obtaining not just quantifiable but bankable results through the deployment of real-time analytics. The report tackles business factors shaping the need for real-time analytics; the technologies it takes to deliver it, including in-memory processing; and the need for a balanced view of real-time analytics as one of three “data speeds” companies need today (along with near-real-time and batch analytics).
The report also identifies more than 60 BDA providers, out of the nearly 400 that Stratecast tracks in the market, who deliver the most effective real-time analytics solutions. In addition, each case study snapshot identifies the vendor and specific solution(s) delivering this important capability to the client.
Nikkei, one of Japan’s largest media companies, has published an analysis by Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan, titled How the Automotive Industry (and Society) Can Reap $800 in Benefit per Vehicle from Big Data. The piece discusses how change is sweeping the automotive market, creating new challenges for everyone with a stake in the business, but how, by harnessing Big Data, the automotive industry is positioning itself to survive and prosper. Big Data is now informing and optimizing every part of the industry, including concept and design; assembly line; supply chain management; service; finance and marketing; and aftermarket or third-party sales. The piece is available in Japanese here and in English translation here.
Sitecore, a leading provider of customer experience management solutions, has just published Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, a hardcover and electronic book for succeeding in the new age of marketing. Sitecore Senior Business Optimization Consultants Lars Birkholm Petersen, Ron Person, and Christopher Nash wrote the book, which contains a foreword by digital analyst and author Brian Solis.
Sitecore is featuring this quote by Jeff Cotrupe in its promotional campaign for the book appearinghereon Yahoo! Finance:
“Companies are on a mission: they need to embrace digital marketing and Big Data to better engage and connect with their customers. The core precepts outlined in this book will help organizations along this journey. Engaging. Connecting. Words to survive and prosper by.” —Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan
Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on demand viewinghere.
Telecommunications industry publication Billing & OSS World recently featured Jeff Cotrupe’s research for Stratecast client Comarch in an article titled Mobile Operators Need Big Data-Driven Customer Loyalty Programs. “When operators take a look back, they realize they are sitting on a gold mine of customer data,” said Cotrupe. “Processing and analyzing this Big (customer) Data…enables operators to create customer loyalty programs that maximize revenue retention and drive new revenues.”
In an article titled In the depths of the recession, Steve Shivers got Jeff Bezos to back his startup, UPSTART Business Journal talked with doxo CEO Shivers about his vision for the company, and how how he got the founder and CEO of Amazon to back his venture. doxo, which prefers the non-capitalized moniker in all uses, essentially operates a digital file cabinet in the cloud where consumers can store and access all of their accounts with various businesses, and information related to those accounts, in one place. Jeff Cotrupe analyzed doxo recently in a Stratecast report titled Local Businesses (and National Brands) Need Big Data in a Big Way. Is doxo the Answer? In that report, Cotrupe said Stratecast believes doxo is the first crowdsourced directory of businesses, generated by actual customer activity, in the market.
To see what Cotrupe had to say about doxo in UPSTART, readers can view the article here.
Jeff Cotrupe of Stratecast had a lively and informative discussion about Big Data and the upcoming Growth, Innovation, & Leadership event with Frost & Sullivan Chairman David Frigstad and Roberta Gamble, Partner, Energy & Environmental Markets. GIL 2014 will take place in September at the Fairmont San Jose. A webcast of their conversation is available on demand here.
“Committing communications fraud is serious business, and, to borrow a phrase from a major motion picture: ‘business is a-booming’.” ˜ So says Stratecast report Using Big Data to Put a Big Hurt on Communications Fraud authored by Jeff Cotrupe. The Communications Fraud Control Association (CFCA), the de facto global authority on communications fraud, provided figures to Jeff and Stratecast indicating that communications fraud represents an $18.4 billion risk via crimes such as compromised corporate phone and voicemail systems; subscription and identity theft; credit card fraud; and calling scams known in the industry as international revenue share and bypass fraud.
Stratecast client Lavastorm, which uses Big Data to help communications service providers improve their businesses through fraud control and many other measures, is making Cotrupe’s Stratecast report available for download here. Lavastorm is featuring the report alongside other analysis from fellow technology research leaders Gartner, where Cotrupe formerly served as research director, and from Forrester.
˜ Inglourious Basterds (2009, Universal Pictures). One of the author’s favorite lines from any film, ever, uttered by one of his favorite actors, Brad Pitt, as Lieutenant Aldo Raine.
Stratecast Industry Director quoted with BIA/Kelsey, eGifter, and Manta
Thoughts by Jeff Cotrupe on how Big Data enables and enhances customer loyalty programs are appearing now on FOX Small Business and Business News Daily. “I value these opportunities to speak to the market and the world about how complex technology areas such as Big Data are creating tangible benefits and opportunities in our day-to-day work and lives,” said Cotrupe, who is Industry Director, Big Data & Analytics (BDA), at Stratecast | Frost & Sullivan. He added that it is also an honor to appear in these respected media venues with Jed Williams, VP strategic consulting at business research and consulting firm BIA/Kelsey; with Tyler Roye, CEO and co-founder of e-gift card retailer eGifter; and with small business directory and online community Manta.
The piece appears here on FOX Small Business Center and here on Business News Daily. Cotrupe credited Britni Myers for “doing the best job anyone has ever done at using the marketing and public relations might of Frost & Sullivan to promote BDA and all growth partnership practices at Stratecast.” The result, said Cotrupe, is welcome media attention such as this, driving new business and research opportunities.