Book contains a foreword by Brian Solis
Sitecore, a leading provider of customer experience management solutions, has just published Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, a hardcover and electronic book for succeeding in the new age of marketing. Sitecore Senior Business Optimization Consultants Lars Birkholm Petersen, Ron Person, and Christopher Nash wrote the book, which contains a foreword by digital analyst and author Brian Solis.
Sitecore is featuring this quote by Jeff Cotrupe in its promotional campaign for the book appearing here on Yahoo! Finance:
“Companies are on a mission: they need to embrace digital marketing and Big Data to better engage and connect with their customers. The core precepts outlined in this book will help organizations along this journey. Engaging. Connecting. Words to survive and prosper by.”
—Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan
Presentation and interview take place at Sitecore Symposium 2012
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Oceanside, CA, 29th November 2012 | Jeff Cotrupe, Global Program Director, Stratecast | Frost & Sullivan, presented the 2012 Best Practices Award for Technology Innovation in Customer Engagement Platforms to Sitecore at Sitecore Symposium 2012 in Las Vegas. Cotrupe made the presentation to Sitecore USA President Bjarne Hansen. Also at the event, Cotrupe interviewed Sitecore CEO Michael Seifert. In this video of that exchange, the two discuss the Award and the major challenges and opportunities in Big Data, business intelligence (BI) and analytics.
Continue reading “Jeff Cotrupe presents Best Practices Award to Sitecore President and talks Big Data with its CEO”
Oceanside, CA, USA, 31st August 2012 – Jeff Cotrupe will be at Sitecore Symposium 2012 in Las Vegas, NV, USA to present a 2012 Stratecast | Frost & Sullivan Best Practices Award, for Technology Innovation in Customer Engagement Platforms, to host company Sitecore. Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.
“Web content management (WCM) is vital because a company’s online presence is now its front door to the world, and 3,000 customers around the globe, with more than 32,000 sites, depend on Sitecore’s WCM solutions. Yet Sitecore had the vision to understand that in order to continue delivering the highest strategic value to the market it had to add both analytics and digital marketing capabilities to the mix. It did so with a vengeance, crafting a full-bore customer engagement platform that delivers in all three areas,” said Cotrupe. Continue reading “Jeff Cotrupe to present industry award to host company at Sitecore Symposium 2012”