Jeff Cotrupe has just posted a video providing rapid-fire takes on three top technology trends organizations need to know about and act on today: privacy, including Mark Zuckerberg’s testimony to the US Congress, and enforcement of the GDPR in the EU; AI, including machine learning, deep learning, cognitive, chatbots, and more; and big data and analytics (BDA), with a focus on data preparation–which is consuming up to 80% of what he terms “data time” in most organizations today–and the emergence of the first end-to-end BDA platform. Companies mentioned include IBM (and IBM Watson), TIBCO, FreeSight, Solix, Collibra, Unifi Software, Facebook, and Google.
“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over the Internet, often for free–that consumers used to pay CSPs to provide. The good news for CSPs is that by delivering great customer experiences, they can still win. The bad news: CSPs cannot capitalize because, as a group, they are delivering poor customer experiences. Through a series of communications, Jeff Cotrupe, Stratecast, and IBM show how by combining data from customer satisfaction surveys and social media with data about subscriber experiences with specific services, CSPs can retain subscribers–and create and sell more of the services those subscribers truly want.
The theme of the campaign is How User Behavior Data Can Help CSPs Prosper in an OTT Era. Communications include a webcast; a white paper; a blog post; and an infographic, a small portion of which is shown here.
Multi-part series includes Facebook Wars and Privacy Tips sections
New Media Edge published Jeff Cotrupe’s multi-part analysis of the Facebook privacy controversy, “The Problem Is a Lot Bigger Than Facebook.” One excerpt reads:
I think Facebook is the first or at least the most high-profile flash point where the notion that everything on the Internet is (or ought to be) free runs smack into the reality that, without being compensated for what they do, organizations have no reason to exist.
More than 1,000 followers on Twitter
MarketPOWER™, LLC announced it has achieved some online marketing landmarks as it continues to develop ways to build interactive presence and value for its clients. MarketPOWER has raised its Alexa ranking from the top 25% on May 15 to inside the top 10 today: Its Alexa ranking at press time was 2,173,779 (top 7.76%). The firm achieved two top-10 same-search results on Bing and raised its WebsiteGrader ranking from 50 to 74 (out of 100) in just the past week, and Jeff Cotrupe said that Grader score should continue to rise with several pending external linkages and reindexes by July 1.
The story is just as compelling on Twitter, where from a standing start in February 2009 the firm’s Twitter persona has amassed more than 1,000 followers and achieved a TwitterGrader score of 97 out of 100.