B/OSS features Jeff Cotrupe’s white paper for Stratecast client Comarch on how Big Data drives customer loyalty programs

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B-OSS Customer Loyalty

Telecommunications industry publication Billing & OSS World recently featured Jeff Cotrupe’s research for Stratecast client Comarch in an article titled Mobile Operators Need Big Data-Driven Customer Loyalty Programs. “When operators take a look back, they realize they are sitting on a gold mine of customer data,” said Cotrupe. “Processing and analyzing this Big (customer) Data…enables operators to create customer loyalty programs that maximize revenue retention and drive new revenues.”

The article appears here.