Nikkei, one of Japan’s largest media companies, has published an analysis by Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan, titled How the Automotive Industry (and Society) Can Reap $800 in Benefit per Vehicle from Big Data. The piece discusses how change is sweeping the automotive market, creating new challenges for everyone with a stake in the business, but how, by harnessing Big Data, the automotive industry is positioning itself to survive and prosper. Big Data is now informing and optimizing every part of the industry, including concept and design; assembly line; supply chain management; service; finance and marketing; and aftermarket or third-party sales. The piece is available in Japanese here and in English translation here.