Jeff Cotrupe talks performance and marketing but not performance marketing (at least not yet) with Dynatrace

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“It all started with a tweet.” Jeff Cotrupe tweeted a quick take with some impressions from AWS Summit Chicago. Next thing you know, tweet love started breaking out all over and soon, an invite came to do a guest post. The result appears here on the Dynatrace Blog.

Jeff Cotrupe’s Stratecast report analyzes big data at the speed of business: real-time analytics

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BIG DATA

Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with real-time insights. Jeff Cotrupe’s Stratecast report, Monetizing Core Big Data Technology: Real-time Analytics, is a 29-page analysis of arguably the hottest (and certainly the “fastest”) area of the Big Data and analytics (BDA) market.

The report asserts there is not a private or public organization on the planet that cannot benefit from real-time insights, and illustrates the point with many case study snapshots of companies, from large enterprises to SMBs, which are obtaining not just quantifiable but bankable results through the deployment of real-time analytics. The report tackles business factors shaping the need for real-time analytics; the technologies it takes to deliver it, including in-memory processing; and the need for a balanced view of real-time analytics as one of three “data speeds” companies need today (along with near-real-time and batch analytics).

The report also identifies more than 60 BDA providers, out of the nearly 400 that Stratecast tracks in the market, who deliver the most effective real-time analytics solutions. In addition, each case study snapshot identifies the vendor and specific solution(s) delivering this important capability to the client.