Jeff talks performance and marketing but not performance marketing (at least not yet) on Dynatrace guest blog


“It all started with a tweet.” Jeff tweeted a quick take with some impressions from AWS Summit Chicago. Next thing you know, tweet love started breaking out all over and soon, an invite came to do a guest post. The result appears here on the Dynatrace Blog. Enjoy!

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Frost & Sullivan features Jeff’s content in piece on AI and chatbots and quotes him on landing page


Frost & Sullivan’s Brand & Demand team, led by Elisha Gist,  poured content from Jeff and others into a piece titled Can Bots and Virtual Assistants Help Boost Your Brand? Some key takeaways include:

  • Millennials, who now comprise the largest group of consumers in the marketplace, are ready, eager, and able to leverage self-service and other advanced technologies–and brands who do not offer them will be at a competitive disadvantage.
  • Organizations should move beyond simple automation to utilizing bots as tools to differentiate their brands, such as by incorporating their brand’s specific message
    into a bot and tailoring chat to underscore brand identity.
  • Testing and partnerships will shape how bots and VAs are implemented across organizations.

The piece is available for free download here at the Brand & Demand landing page, which features a quote from Jeff.

Client HPE promotes Jeff’s analysis of big data in digital advertising


HPE is promoting Jeff’s analysis of big data in digital advertising, HPE Vertica Empowers Adtech Industry to Deliver Data-driven Conversions. The paper addresses the challenges the industry is facing, analyzing why big data and analytics–and more specifically, SQL analytic insights at the speed of business–are now essential in advertising, empowering people (and machines) to instantly make optimal advertising decisions. This content is available for free download here.

Jeff talks big data and IoT for manufacturers in CIO Review

sparks-692122_960_720CIO Review invited Jeff to contribute to its Big Data Special Edition for 2017, and he responded with a piece titled Big Data in Manufacturing: “It’s Not Just for Predictive Maintenance Anymore.” The piece analyzes how big data can synergize data from the Internet of Things (IoT) and other relevant sources to drive commercial decision insight, creating opportunities to grow and retain revenues across the organization.

My version of “The Internet of Ransomware Things”

After the WannaCry ransomware virus attacked computers around the world recently, the world did as it thankfully usually does and found a way to make light of a bad situation. The Joy of Tech published this cartoon and it soon went viral. We wanted to feature it in a report we’re doing right now at Stratecast, but upon contacting the Joy of Tech people directly, it became clear that it would be a long and winding road to figure out how to get the rights to use that cartoon. So I created my own version of the cartoon. Since the report in question was about privacy, however, and WannaCry and other ransomware attacks are most properly seen as attacks on security, we decided our fun graphic really didn’t have a place in the report.

The good news: there is a home for my graphic after all, right here on my own portfolio site! So ENJOY! And feel free to share, repost, tweet, and otherwise promote it around the world. Hey, this also gives our tech world something it “so desperately” needs: another acronym! The Internet of Ransomware Things (IoRT)…

Btw, the report in which I wanted to feature one of these cartoons was packed with so much privacy analysis fun that we’re turning it into two reports and a market insight:

  • We Have Seen the Future of IT, and it is Big Data, Part 1 – Will IoT Privacy Issues Steal the Future?
  • We Have Seen the Future of IT, and it is Big Data, Part 2: A Blueprint for Privacy, in the IoT and Everywhere
  • Big Data is in Big Trouble, Starting in the EU: How the EU’s GDPR Threatens to Destroy Big Data Initiatives and Business Opportunities, in the EU and Elsewhere

You can learn more about these three reports, and everything else we’re doing in Stratecast Big Data and Analytics, here.

Oh, one last thing before I go: there appears to be a fix to protect your computer against the latest ransomware attack the cyberjerks have unleashed on the world, Petya/NonPetya, and it is described here. I just implemented the simple fix on my own computer. Hope it works…

Jeff appears in HPE’s Empower the Data-driven Organization

Hewlett Packard Enterprise features Jeff and others in a piece titled Empower the data-driven organization. Clickable from the table of contents, Jeff’s thoughts on creating a big data execution plan comprise one of five chapters in the piece. A shared passion for using technology to unlock business value is a large part of why teams at HPE have been Jeff’s clients for much of his nearly seven-year career at Stratecast | Frost & Sullivan.