The Retail Death Star (a euphemism for whoever you think it is) has such a glowing reputation for its acumen with data that other companies clamor to know how the Death Star does it. Personal experience suggests myth does not match reality…and two rising stars signal that e-commerce just got a LOT more competitive. Read the full piece here.
In an article titled In the depths of the recession, Steve Shivers got Jeff Bezos to back his startup, UPSTART Business Journal talked with doxo CEO Shivers about his vision for the company, and how how he got the founder and CEO of Amazon to back his venture. doxo, which prefers the non-capitalized moniker in all uses, essentially operates a digital file cabinet in the cloud where consumers can store and access all of their accounts with various businesses, and information related to those accounts, in one place. Jeff Cotrupe analyzed doxo recently in a Stratecast report titled Local Businesses (and National Brands) Need Big Data in a Big Way. Is doxo the Answer? In that report, Cotrupe said Stratecast believes doxo is the first crowdsourced directory of businesses, generated by actual customer activity, in the market.
To see what Cotrupe had to say about doxo in UPSTART, readers can view the article here.
Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?
Stratecast has published Jeff Cotrupe’s report The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon? The report analyzes crucial issues facing the retail industry, which contributes approximately $4 trillion to the economy in the U.S. alone. This massive industry faces sizable challenges including the struggling global economy; The Age of E-tailing (or more brand-specifically, The Age of Amazon); “showrooming,” which occurs when consumers shop for items at retail stores, where they can see, touch, and even try out items, then buy the identical items online at lower cost; and The Battleground in the Aisles, where consumers with mobile apps on their smartphones compare items for sale in the store where they are shopping, not only with Amazon and other e-tailers but also with other retailers within easy driving distance.
“If retailers are to survive, they must find ways to engage with shoppers, or, at minimum, to better understand what shoppers want,” said Jeff Cotrupe, who leads the Big Data & Analytics (BDA) program for Stratecast | Frost & Sullivan. “A new Big Data-driven solution that offers specific, relevant insights retailers need is what we term Retail/Wi-Fi Analytics, or RWA.” RWA gathers data from the Media Access Control (MAC) addresses of mobile devices within a given area, applying location and other advanced analytics to the data to provide insights quite similar to those offered by online analytics systems. Arguably the most interesting metric, in Stratecast’s view, and one that inspired the title of the report, is whether a shopper spends enough time in a store to fit the retailer’s established profile of a likely buyer. If not, some RWA systems consider the shopper to have “bounced.” This is similar to online analytics platforms that consider a visitor who leaves a site too soon to be likely to make a conversion (such as a purchase, registering for an event, or requesting more information) to have bounced. Cotrupe terms the rate at which shoppers bounce The Human Bounce Rate.
The report also deals with the issues of privacy that such shopper data collection raises. It discusses efforts underway in governing bodies, such as the U.S. Congress, and by consumer watchdog groups, to protect consumers from what may be unwanted intrusion into their personal (or at least shopping) space. The report, which carries Stratecast product code BDA 1-05, analyzes the differences in how data is collected by different RWA systems, and opt-out mechanisms that vendors and their retailer customers are adopting to stay ahead of regulators. The report also makes some pointed recommendations about how retailers should turn privacy negatives into revenue positives.
This Stratecast report is designed to benefit a wide range of readers, including every retail or e-tail organization, and individual retailers of all types and sizes; every brand that sells through either the retail or e-tail channels; every brand that utilizes mobile technologies for sales and retention activity; and every company that plays a role, or could, in equipping retailers to better compete.
Jeff Cotrupe earned two new professional certifications in December: he is now Rackspace Cloud University Certified and an Accredited BingAds Professional.
“Earning Cloud certification from the world’s 2nd-leading Cloud services provider, and accreditation from the #2 search and content advertising network, is exciting,” said Cotrupe. “I appreciate the chance to enhance my knowledge and skillset in ways that can create business value and opportunities.” Rackspace leads all others except Amazon, and BingAds trails only Google, in their respective markets.
Also invited to be MyLikes Influencer
MarketPOWER, LLC is now an Amazon.com Associate, an affiliate of Amazon, and has opened an Amazon.com portal on the site. “This means site visitors can shop Amazon.com–and not limited categories, or items handpicked by us, but ALL of Amazon.com–right here on our site,” said Jeff Cotrupe. The page displays a rotating selection of items including pricing and ratings, and shoppers can either click on a featured item or use the clickdown Category menu and open search window to find whatever they like. Visitors start on the MarketPOWER site and when they click on an item, a new window opens taking them right to the item on Amazon.com. “Same Amazon, same endless universe of items, same pricing, but if you buy something during that click sequence I earn a small percentage on the sale,” said Cotrupe, adding that he hopes visitors will bookmark the portal as their Amazon start page.