AI Expo selects Jeff as event Chair


AI Expo North America 2017 has selected Jeff as an event Chair for its upcoming conference in November just after the US Thanksgiving holiday. The event, co-located and concurrent with the Blockchain and IoT Tech expos, will occur 29-30 November 2017 at the Santa Clara Convention Center, Santa Clara, California, USA.

“Artificial intelligence, machine learning, the Internet of Things, and blockchain are fast becoming integral parts of the world in which we live and work,” said Jeff. “It is an honor to be involved with this multi-faceted conference and I will be focusing, in part, on how AI both leverages data and contributes to the overall big data and analytics (BDA) ecosystem.”

The Bot and Virtual Assistant Development Track Jeff is chairing occurs on Day 2 of the conference and Jeff’s featured Speaker content is linked from that page or directly available here.

 

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Frost & Sullivan features Jeff’s content in piece on AI and chatbots and quotes him on landing page


Frost & Sullivan’s Brand & Demand team, led by Elisha Gist,  poured content from Jeff and others into a piece titled Can Bots and Virtual Assistants Help Boost Your Brand? Some key takeaways include:

  • Millennials, who now comprise the largest group of consumers in the marketplace, are ready, eager, and able to leverage self-service and other advanced technologies–and brands who do not offer them will be at a competitive disadvantage.
  • Organizations should move beyond simple automation to utilizing bots as tools to differentiate their brands, such as by incorporating their brand’s specific message
    into a bot and tailoring chat to underscore brand identity.
  • Testing and partnerships will shape how bots and VAs are implemented across organizations.

The piece is available for free download here at the Brand & Demand landing page, which features a quote from Jeff.

Client HPE promotes Jeff’s analysis of big data in digital advertising


HPE is promoting Jeff’s analysis of big data in digital advertising, HPE Vertica Empowers Adtech Industry to Deliver Data-driven Conversions. The paper addresses the challenges the industry is facing, analyzing why big data and analytics–and more specifically, SQL analytic insights at the speed of business–are now essential in advertising, empowering people (and machines) to instantly make optimal advertising decisions. This content is available for free download here.

Jeff talks big data and IoT for manufacturers in CIO Review

sparks-692122_960_720CIO Review invited Jeff to contribute to its Big Data Special Edition for 2017, and he responded with a piece titled Big Data in Manufacturing: “It’s Not Just for Predictive Maintenance Anymore.” The piece analyzes how big data can synergize data from the Internet of Things (IoT) and other relevant sources to drive commercial decision insight, creating opportunities to grow and retain revenues across the organization.

Is investing in digital advertising a miscalculation? Ask Facebook

dt-headerFrost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. The post, which appears here, explores how Facebook did so, the implications on digital advertising–and how, based on its actions leading up to this revelation, “This is not the Facebook we have come to know.”