Frost & Sullivan’s Brand & Demand team, led by Elisha Gist, poured content from Jeff and others into a piece titled Can Bots and Virtual Assistants Help Boost Your Brand? Some key takeaways include:
- Millennials, who now comprise the largest group of consumers in the marketplace, are ready, eager, and able to leverage self-service and other advanced technologies–and brands who do not offer them will be at a competitive disadvantage.
- Organizations should move beyond simple automation to utilizing bots as tools to differentiate their brands, such as by incorporating their brand’s specific message
into a bot and tailoring chat to underscore brand identity.
- Testing and partnerships will shape how bots and VAs are implemented across organizations.
The piece is available for free download here at the Brand & Demand landing page, which features a quote from Jeff.
HPE is promoting Jeff’s analysis of big data in digital advertising, HPE Vertica Empowers Adtech Industry to Deliver Data-driven Conversions. The paper addresses the challenges the industry is facing, analyzing why big data and analytics–and more specifically, SQL analytic insights at the speed of business–are now essential in advertising, empowering people (and machines) to instantly make optimal advertising decisions. This content is available for free download here.
Frost & Sullivan Vice President Rufus Connell interviewed Jeff Cotrupe, Industry Director, Big Data & Analytics, about exciting developments in the market at the Growth, Innovation, & Leadership conference (GIL) Silicon Valley. The two tackled six topics in eight minutes and the resulting video is here.
CIO Review invited Jeff to contribute to its Big Data Special Edition for 2017, and he responded with a piece titled Big Data in Manufacturing: “It’s Not Just for Predictive Maintenance Anymore.” The piece analyzes how big data can synergize data from the Internet of Things (IoT) and other relevant sources to drive commercial decision insight, creating opportunities to grow and retain revenues across the organization.
Frost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. The post, which appears here, explores how Facebook did so, the implications on digital advertising–and how, based on its actions leading up to this revelation, “This is not the Facebook we have come to know.”
Stratecast has published Jeff’s latest report, Wearing Your Heart (Rate) on Your Sleeve: How Fitness Trackers and Big Data Solutions are Giving the World a Running Start toward Connected Health. The report’s key findings include:
- Broken health processes built on broken data processes waste hundreds of billions of dollars. The good news is that consumers are laying the groundwork for the coming revolution in healthcare simply by using fitness trackers.
- Apple and IBM have built an ecosystem designed to give everyone (patients, providers, researchers, and payers) what they are looking for in a connected health future–and are beginning to deliver it today.
- Serious challenges, however, could kill population-wide connected health; and some are already having unhealthy effects on healthcare. These challenges include the rapid data growth associated with the Internet of Medical Things (IoMT); the difficulty of ensuring data security, integrity, and privacy; and claims fraud.
- Despite these challenges, industry, academia, and government continue pressing forward because the pressing health and economic issues they face cannot wait. Solutions providers such as AWS, Apple, IBM Watson Health, Mimo, Misfit, Next IT, Platfora, Virdata, and others mentioned in this report are beginning to move the planet toward connected health by delivering results for patients, providers, payers, researchers, and governments.
- Leveraging big data to revolutionize healthcare could generate $300 billion to $450 billion in annual cost savings.
Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on Customer Engagement. The report, which is focused on the growing presence of chatbots, asserts that individual company ROI figures such as 5X and 8X, substantial revenue growth, and projected cost savings of $32 million–all figures cited by Next IT customers and presented in the report–“are powerful reasons for every organization that has not already done so to take a hard look at implementing a conversational A.I. solution from a provider such as Next IT.”
The report is taking center stage on social venues including Next IT’s Twitter site, where it is not only the linked-to subject of an array of Next IT newsfeed tweets but is also featured at time of publication in the pinned tweet:
All tweetlinks take viewers to this landing page where they can download the report:
Readers can get a taste of the dialogue, ongoing at time of publication, in the tweet search recap graphic below: Continue reading “It’s a bot time for a new conversation on customer engagement: A.I.-fueled analysis and social marketing”