The Retail Death Star (a euphemism for whoever you think it is) has such a glowing reputation for its acumen with data that other companies clamor to know how the Death Star does it. Personal experience suggests myth does not match reality…and two rising stars signal that e-commerce just got a LOT more competitive. Read the full piece here.
Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with real-time insights. Jeff Cotrupe’s Stratecast report, Monetizing Core Big Data Technology: Real-time Analytics, is a 29-page analysis of arguably the hottest (and certainly the “fastest”) area of the Big Data and analytics (BDA) market.
The report asserts there is not a private or public organization on the planet that cannot benefit from real-time insights, and illustrates the point with many case study snapshots of companies, from large enterprises to SMBs, which are obtaining not just quantifiable but bankable results through the deployment of real-time analytics. The report tackles business factors shaping the need for real-time analytics; the technologies it takes to deliver it, including in-memory processing; and the need for a balanced view of real-time analytics as one of three “data speeds” companies need today (along with near-real-time and batch analytics).
The report also identifies more than 60 BDA providers, out of the nearly 400 that Stratecast tracks in the market, who deliver the most effective real-time analytics solutions. In addition, each case study snapshot identifies the vendor and specific solution(s) delivering this important capability to the client.
“Committing communications fraud is serious business, and, to borrow a phrase from a major motion picture: ‘business is a-booming’.” ˜ So says Stratecast report Using Big Data to Put a Big Hurt on Communications Fraud authored by Jeff Cotrupe. The Communications Fraud Control Association (CFCA), the de facto global authority on communications fraud, provided figures to Jeff and Stratecast indicating that communications fraud represents an $18.4 billion risk via crimes such as compromised corporate phone and voicemail systems; subscription and identity theft; credit card fraud; and calling scams known in the industry as international revenue share and bypass fraud.
Stratecast client Lavastorm, which uses Big Data to help communications service providers improve their businesses through fraud control and many other measures, is making Cotrupe’s Stratecast report available for download here. Lavastorm is featuring the report alongside other analysis from fellow technology research leaders Gartner, where Cotrupe formerly served as research director, and from Forrester.
˜ Inglourious Basterds (2009, Universal Pictures). One of the author’s favorite lines from any film, ever, uttered by one of his favorite actors, Brad Pitt, as Lieutenant Aldo Raine.
Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?
Stratecast has published Jeff Cotrupe’s report The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon? The report analyzes crucial issues facing the retail industry, which contributes approximately $4 trillion to the economy in the U.S. alone. This massive industry faces sizable challenges including the struggling global economy; The Age of E-tailing (or more brand-specifically, The Age of Amazon); “showrooming,” which occurs when consumers shop for items at retail stores, where they can see, touch, and even try out items, then buy the identical items online at lower cost; and The Battleground in the Aisles, where consumers with mobile apps on their smartphones compare items for sale in the store where they are shopping, not only with Amazon and other e-tailers but also with other retailers within easy driving distance.
“If retailers are to survive, they must find ways to engage with shoppers, or, at minimum, to better understand what shoppers want,” said Jeff Cotrupe, who leads the Big Data & Analytics (BDA) program for Stratecast | Frost & Sullivan. “A new Big Data-driven solution that offers specific, relevant insights retailers need is what we term Retail/Wi-Fi Analytics, or RWA.” RWA gathers data from the Media Access Control (MAC) addresses of mobile devices within a given area, applying location and other advanced analytics to the data to provide insights quite similar to those offered by online analytics systems. Arguably the most interesting metric, in Stratecast’s view, and one that inspired the title of the report, is whether a shopper spends enough time in a store to fit the retailer’s established profile of a likely buyer. If not, some RWA systems consider the shopper to have “bounced.” This is similar to online analytics platforms that consider a visitor who leaves a site too soon to be likely to make a conversion (such as a purchase, registering for an event, or requesting more information) to have bounced. Cotrupe terms the rate at which shoppers bounce The Human Bounce Rate.
The report also deals with the issues of privacy that such shopper data collection raises. It discusses efforts underway in governing bodies, such as the U.S. Congress, and by consumer watchdog groups, to protect consumers from what may be unwanted intrusion into their personal (or at least shopping) space. The report, which carries Stratecast product code BDA 1-05, analyzes the differences in how data is collected by different RWA systems, and opt-out mechanisms that vendors and their retailer customers are adopting to stay ahead of regulators. The report also makes some pointed recommendations about how retailers should turn privacy negatives into revenue positives.
This Stratecast report is designed to benefit a wide range of readers, including every retail or e-tail organization, and individual retailers of all types and sizes; every brand that sells through either the retail or e-tail channels; every brand that utilizes mobile technologies for sales and retention activity; and every company that plays a role, or could, in equipping retailers to better compete.
Final data on Jeff Cotrupe’s 2012 performance at Stratecast show that Cotrupe’s direct personal revenue contribution to the company was in excess of $400,000. That compares favorably with industry benchmarks associated with, for example, successful software companies, which post $200,000-250,000 in revenue per employee. Since joining Stratecast, Cotrupe’s 2010-12 personal and team revenues have exceeded plan, and preliminary results indicate this positive revenue momentum is continuing in 2013.
Cotrupe has helped organizations generate hundreds of millions of dollars in revenue, M&A, and investment capital in:
- Technology/B2B sectors
- Consumer markets including automotive, electronics, and travel/hospitality
- Public sector including U.S. federal government, Department of Defense (DoD), state and local governments, and education
Presentation and interview take place at Sitecore Symposium 2012
Jeff Cotrupe presented the 2012 Best Practices Award for Technology Innovation in Customer Engagement Platforms to Sitecore at Sitecore Symposium 2012 in Las Vegas. Cotrupe made the presentation to Sitecore USA President Bjarne Hansen. Also at the event, Cotrupe interviewed Sitecore CEO Michael Seifert. In this video of that exchange, the two discuss the Award and the major challenges and opportunities in Big Data, business intelligence (BI) and analytics.