Listorious has added Jeff Cotrupe’s Twitter site to its “definitive list of who matters on Twitter” as reflected here.
About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
MarketPOWER, LLC’s core website has achieved a Google page ranking of 3 (out of 10), not just for the home page but for all supporting pages: Capabilities, Resources, About and portfolio/samples pages Product Management, Advertising-Design-PR, Guerilla/Event Marketing and Research & Analysis. Jeff Cotrupe’s XeeSM page, with links to 90 of his most important business and social networking sites, has achieved a Google PageRank of 4; his Twitter site (and in fairness, many other Twitter sites) has a PageRank of 9. MarketPOWER, LLC.com has increased its HubSpot WebSite Grader ranking from 84 to 89 (out of 100) since the last assessment and on 15 March 2010, Cotrupe achieved a top-10 search result on Google for a search on the phrase “is Twitter a waste of time” [no quote marks on actual search] for this piece on MarketBLOG (also published here on Talent Zoo).
“Attaining positive web rankings is, like many other things, a product of the right content, specialized expertise and hard work,” said Jeff Cotrupe, who added that he hopes to soon do the same for research & consulting firm TBR. “In my view TBR is the best-kept secret in the research & consulting business, but if I have my way it won’t be for long.”
About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
Talent Zoo has published Jeff Cotrupe’s entry “Is Twitter a waste of time?” on its New Media Edge blog. “The question keeps coming up, even on business networking groups formed to discuss all things Twitter,” Cotrupe said. So armed with research data from a dozen credible sources including Nielsen and Bureau of the Census, the piece addresses the issue head-on, takes the position that Twitter is not a waste of time and lays out a lineup of Twitter best practices to enable virtually any reader to either get a running start on Twitter or enhance his or her ongoing experience with the service. Since it first appeared on 15 March the piece has generated on-page comments on Talent Zoo and mentions/links across the blogosphere, not surprisingly including tweets (posts) and re-tweets on Twitter.
About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
Jeff Cotrupe’s latest blog entry addressing the communications service provider/telecom operator market, “A Modest Proposal (for Verizon and AT&T),” has now been published by two leading media venues in that space: Xchange and The Voice of Network Convergence (VON). The piece asserts that the U.S. telecom titans might better ensure long-term success by devoting fewer resources to their “Coke vs. Pepsi cola wars”-style advertising campaigns and spend a bit more on improving their networks and handsets to deliver better service to more customers. It also discusses some capable operations and business support systems (OSS/BSS) solutions that stand ready to arm both operators and consumers with user-specific data about exactly what a consumer is experiencing with regard to an operator’s network and services.
About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
“Mobile advertising is on the move,” a new blog entry by Jeff Cotrupe, now appears on Talent Zoo’s New Media Edge blog. The piece describes how companies such as Microsoft and Verizon are working together on mobile advertising campaigns for Global Hyatt Corporation and others, and how smaller operations/business support systems (OSS/BSS) providers such as Transverse offer software solutions with the potential to accelerate the trend.
In related news from the blogosphere, Jeff Cotrupe’s Twitter site has just crossed over the 2,600-follower mark. Continue reading
Jeff Cotrupe of MarketPOWER™, LLC is quoted today in an article on WAN bartering, or as Cotrupe characterized it to editor Michael Morisy, “subleasing,” on TechTarget’s SearchEnterpriseWAN.com. The piece talks about how reselling wide area network (WAN) bandwidth and services may be the wave of the future as enterprises look to offload service provider contracts that no longer fit their business needs.
About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
MarketPOWER™, LLC announced it has achieved some online marketing landmarks as it continues to develop ways to build interactive presence and value for its clients. MarketPOWER has raised its Alexa ranking from the top 25% on May 15 to inside the top 10 today: Its Alexa ranking at press time was 2,173,779 (top 7.76%). The firm achieved two top-10 same-search results on Bing and raised its WebsiteGrader ranking from 50 to 74 (out of 100) in just the past week, and Jeff Cotrupe said that Grader score should continue to rise with several pending external linkages and reindexes by July 1.
The story is just as compelling on Twitter, where from a standing start in February 2009 the firm’s Twitter persona has amassed more than 1,000 followers and achieved a TwitterGrader score of 97 out of 100. Continue reading
MarketPOWER™, LLC recently completed a series of white papers for HCL Technologies. HCL is the world’s #1 managed service provider (MSP), a leading IT service provider and the leading manufacturer of computers in India.
The first paper, titled Business Service Management via Remote Infrastructure Management: Gateway to Business Service Availability, is a wakeup call to IT leaders to run IT like a business. MarketPOWER’s research indicates that only 40% of software buyers are using management tools to manage outsourcing, and that the majority of those surveyed said these tools are simply not aligned with their businesses. Continue reading
MarketPOWER™, LLC has now acquired its 500th follower on what is currently the hottest social media site on the planet, the Twitter microblog. Three months ago the firm’s Twitter persona, based here, had five followers. “We try to post a variety of updates, known as Tweets, to make it worth your while,” said MarketPOWER’s Jeff Cotrupe. “It includes hard business news–usually news-you-can-use calls to action–to my takes on major issues of the day in virtually any arena, to just-for-fun items such as, ‘We watched Jim Gaffigan’s new comedy special and laughed until we cried.’ We also avoid dominating the site with inside chatter; you go to some Twitter sites and that’s all you see, and it’s great because it’s freedom of expression, but I know when I go to one like that I feel like, ‘I just got here and I’m already left out.’ Ours is a stream-of-consciousness attempt to connect in some way with anyone who visits our nest.”
UPDATE May 18, 2009: MarketPOWER, LLC, now has 744 followers on Twitter. Continue reading
Jeff Cotrupe of MarketPOWER™, LLC is featured, along with representatives of Accenture, BearingPoint, Capgemini and Deloitte, in a piece entitled “Considerations for Your Next-Gen Billing RFP” by long-time industry editor Anita Karve for Billing & OSS World. An excerpt from the article’s introductory section reads, “To shed light on what service providers should be looking for in a next-generation billing system, we turned to five consultants who follow the billing market closely: Experts from Accenture, BearingPoint, Capgemini, Deloitte and MarketPOWER LLC. They also offered their billing market outlooks for an unpredictable 2009.”
About Billing & OSS World
Virgo Publishing’s Billing & OSS World is the #1 media and events organization in the global communications software industry.
About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
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