Talent Zoo

Jeff Cotrupe’s “The Social Media (Selling) Event of the XeeSM” appears on New Media Edge

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Entry appears on Talent Zoo’s New Media Edge

Talent Zoo has published Jeff Cotrupe’s “The Social Media (Selling) Event of the XeeSM” on its New Media Edge blog. Below is an excerpt from the piece:

XeeSM is a place to find and be found, and as the community grows it’s only going to get better, but Schultze and team have far bigger plans, and I’m enjoying watching them roll out enhancement after enhancement like each new burst of color and sound at a fireworks show. XeeSM, in full flower, is a social business application designed to be used by sales, marketing, product management and support to enhance the selling process, build brand image and industry relationships, develop customer personas and improve the customer experience. Continue reading

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Jeff Cotrupe’s “Is Twitter a waste of time?” appears on New Media Edge

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Entry appears on Talent Zoo’s New Media Edge

Talent Zoo has published Jeff Cotrupe’s entry “Is Twitter a waste of time?” on its New Media Edge blog. “The question keeps coming up, even on business networking groups formed to discuss all things Twitter,” Cotrupe said. So armed with research data from a dozen credible sources including Nielsen and Bureau of the Census, the piece addresses the issue head-on, takes the position that Twitter is not a waste of time and lays out a lineup of Twitter best practices to enable virtually any reader to either get a running start on Twitter or enhance his or her ongoing experience with the service. Since it first appeared on 15 March the piece has generated on-page comments on Talent Zoo and mentions/links across the blogosphere, not surprisingly including tweets (posts) and re-tweets on Twitter.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

Jeff Cotrupe’s “Mobile advertising is on the move” appears on New Media Edge

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Next entry on TZ’s New Media Edge blog

“Mobile advertising is on the move,” a new blog entry by Jeff Cotrupe, now appears on Talent Zoo’s New Media Edge blog. The piece describes how companies such as Microsoft and Verizon are working together on mobile advertising campaigns for Global Hyatt Corporation and others, and how smaller operations/business support systems (OSS/BSS) providers such as Transverse offer software solutions with the potential to accelerate the trend.

In related news from the blogosphere, Jeff Cotrupe’s Twitter site has just crossed over the 2,600-follower mark. Continue reading