Jeff Cotrupe’s “Mobile advertising is on the move” appears on New Media Edge

Next entry on TZ’s New Media Edge blog

Mobile advertising is on the move,” a new blog entry by Jeff Cotrupe, now appears on Talent Zoo’s New Media Edge blog. The piece describes how companies such as Microsoft and Verizon are working together on mobile advertising campaigns for Global Hyatt Corporation and others, and how smaller operations/business support systems (OSS/BSS) providers such as Transverse offer software solutions with the potential to accelerate the trend.

In related news from the blogosphere, Jeff Cotrupe’s Twitter site has just crossed over the 2,600-follower mark. Recent tweets have included comments on Microsoft’s Azure cloud app woes, Adtran’s solid financial performance, using Ribbit for Salesforce instead of voicemail and his nominations of Brian Solis, Deltina Hay, Chris Voss, Guy Kawasaki and Pete Cashmore as social media living legends.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).


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