Jeff Cotrupe of MarketPOWER™, LLC is quoted today in an article on WAN bartering, or as Cotrupe characterized it to editor Michael Morisy, “subleasing,” on TechTarget’s SearchEnterpriseWAN.com. The piece talks about how reselling wide area network (WAN) bandwidth and services may be the wave of the future as enterprises look to offload service provider contracts that no longer fit their business needs.
About MarketPOWER, LLC MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
MarketPOWER™, LLC announced it has achieved some online marketing landmarks as it continues to develop ways to build interactive presence and value for its clients. MarketPOWER has raised its Alexa ranking from the top 25% on May 15 to inside the top 10 today: Its Alexa ranking at press time was 2,173,779 (top 7.76%). The firm achieved two top-10 same-search results on Bing and raised its WebsiteGrader ranking from 50 to 74 (out of 100) in just the past week, and Jeff Cotrupe said that Grader score should continue to rise with several pending external linkages and reindexes by July 1.
The story is just as compelling on Twitter, where from a standing start in February 2009 the firm’s Twitter persona has amassed more than 1,000 followers and achieved a TwitterGrader score of 97 out of 100.Continue reading
Jeff Cotrupe of MarketPOWER™, LLC today presented a webcast on behalf of TechTarget entitled “Service Delivery Platforms (SDPs): E Unum Pluribus (Out of one, many).” Cotrupe was joined by moderator Kate Gerwig, Site Editor, TechTarget/ SearchTelecom.com. Cotrupe discussed how service providers are launching new service offerings to try to become everyone’s “friend in the digital age,” yet continue to do so via overlay networks and overlay OSS. One answer to this problem is the service delivery platform (SDP), which slashes the time, cost and risk of introducing and integrating new services into an operator’s existing network and services fabric. Cotrupe discussed what SDPs are, what they can do, why they are important, how some service providers are starting to deploy them and the results they are obtaining. This webcast, and other webcasts/podcasts/worshops/articles by Cotrupe and MarketPOWER, are available here.