MarketPOWER

TechTarget’s SearchEnterpriseWAN.com quotes Jeff Cotrupe re: WAN bartering

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Jeff Cotrupe of MarketPOWER™, LLC is quoted today in an article on WAN bartering, or as Cotrupe characterized it to editor Michael Morisy, “subleasing,” on TechTarget’s SearchEnterpriseWAN.com. The piece talks about how reselling wide area network (WAN) bandwidth and services may be the wave of the future as enterprises look to offload service provider contracts that no longer fit their business needs.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

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MarketPOWER, LLC achieves interactive landmarks

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More than 1,000 followers on Twitter

MarketPOWER™, LLC announced it has achieved some online marketing landmarks as it continues to develop ways to build interactive presence and value for its clients. MarketPOWER has raised its Alexa ranking from the top 25% on May 15 to inside the top 10 today: Its Alexa ranking at press time was 2,173,779 (top 7.76%). The firm achieved two top-10 same-search results on Bing and raised its WebsiteGrader ranking from 50 to 74 (out of 100) in just the past week, and Jeff Cotrupe said that Grader score should continue to rise with several pending external linkages and reindexes by July 1.

The story is just as compelling on Twitter, where from a standing start in February 2009 the firm’s Twitter persona has amassed more than 1,000 followers and achieved a TwitterGrader score of 97 out of 100. Continue reading

MarketPOWER deploys series of white papers for India-based IT service provider HCL

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MarketPOWER™, LLC recently completed a series of white papers for HCL Technologies. HCL is the world’s #1 managed service provider (MSP), a leading IT service provider and the leading manufacturer of computers in India.

The first paper, titled Business Service Management via Remote Infrastructure Management: Gateway to Business Service Availability, is a wakeup call to IT leaders to run IT like a business. MarketPOWER’s research indicates that only 40% of software buyers are using management tools to manage outsourcing, and that the majority of those surveyed said these tools are simply not aligned with their businesses. Continue reading

MarketPOWER, LLC dialogues with fast-growing follower base on Twitter

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MarketPOWER™, LLC has now acquired its 500th follower on what is currently the hottest social media site on the planet, the Twitter microblog. Three months ago the firm’s Twitter persona, based here, had five followers. “We try to post a variety of updates, known as Tweets, to make it worth your while,” said MarketPOWER’s Jeff Cotrupe. “It includes hard business news–usually news-you-can-use calls to action–to my takes on major issues of the day in virtually any arena, to just-for-fun items such as, ‘We watched Jim Gaffigan’s new comedy special and laughed until we cried.’ We also avoid dominating the site with inside chatter; you go to some Twitter sites and that’s all you see, and it’s great because it’s freedom of expression, but I know when I go to one like that I feel like, ‘I just got here and I’m already left out.’ Ours is a stream-of-consciousness attempt to connect in some way with anyone who visits our nest.”

UPDATE May 18, 2009: MarketPOWER, LLC, now has 744 followers on Twitter. Continue reading

Virgo features MarketPOWER with Accenture, BearingPoint, Capgemini and Deloitte

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Jeff Cotrupe of MarketPOWER™, LLC is featured,  along with representatives of Accenture, BearingPoint, Capgemini and Deloitte, in a piece entitled “Considerations for Your Next-Gen Billing RFP” by long-time industry editor Anita Karve for Billing & OSS World. An excerpt from the article’s introductory section reads, “To shed light on what service providers should be looking for in a next-generation billing system, we turned to five consultants who follow the billing market closely: Experts from Accenture, BearingPoint, Capgemini, Deloitte and MarketPOWER LLC. They also offered their billing market outlooks for an unpredictable 2009.”

About Billing & OSS World
Virgo Publishing’s Billing & OSS World is the #1 media and events organization in the global communications software industry.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

MarketPOWER, LLC rings in new year with successful web launch

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MarketPOWER™, LLC will begin 2009 with a bold new look thanks to the launch of its new website. MarketPOWER’s Jeff Cotrupe announced the new site in a message to the firm’s customers, partners, suppliers and associates the third week of December.

The MarketPOWER home page describes how some striking structures from different parts of the world helped to inspire the move. An excerpt reads: “We help clients build their businesses by combining traditional values of hard work, integrity and leadership with rock-solid fundamentals, good citizenship and today’s cutting-edge technologies…in a results-oriented fashion and at Internet speed. So in search of captivating web designs, we were inspired by the gleaming new, futuristic City of Arts and Sciences–in the 2,000-year-old Mediterranean port city of Valencia, Spain–and the Cybertecture Egg, a ‘green’ corporate structure set to rise over Mumbai, India, in 2010. We are gratified to have breathtaking images of both grace our site.” Continue reading

MarketPOWER, LLC presents webcast on SDPs: “E Unum Pluribus (Out of one, many)”

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Jeff Cotrupe of MarketPOWER™, LLC today presented a webcast on behalf of TechTarget entitled “Service Delivery Platforms (SDPs): E Unum Pluribus (Out of one, many).” Cotrupe was joined by moderator Kate Gerwig, Site Editor, TechTarget/ SearchTelecom.com. Cotrupe discussed how service providers are launching new service offerings to try to become everyone’s “friend in the digital age,” yet continue to do so via overlay networks and overlay OSS. One answer to this problem is the service delivery platform (SDP), which slashes the time, cost and risk of introducing and integrating new services into an operator’s existing network and services fabric. Cotrupe discussed what SDPs are, what they can do, why they are important, how some service providers are starting to deploy them and the results they are obtaining. This webcast, and other webcasts/podcasts/worshops/articles by Cotrupe and MarketPOWER, are available here.

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Billing & OSS World taps Jeff Cotrupe to lead panel again for 2009

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Jeff Cotrupe of MarketPOWER™, LLC has been selected by Virgo Publishing to lead a panel at Billing & OSS World, 14-16 April 2009 in Las Vegas, NV, USA. Virgo and MarketPOWER are in the process of finalizing a topic from among several choices provided but it is likely to center on service delivery platforms (SDPs). SDPs are subject of renewed and growing interest in today’s markets as service providers struggle to meet user demand for an ever-widening array of innovative services, partly by harnessing the wave of content (and content providers). SDPs provide the answer on both counts. Cotrupe led a groundbreaking panel on the revenue operations center (“the ROC”) at Billing & OSS World, April 2008 in Chicago, IL, USA, with panelists Verizon, Subex, ATS and Primal Solutions. He also served as a judge for the Billing & OSS World 2008 Excellence Awards and was instrumental in selecting the finalists in the Service Assurance award category.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).