Verizon

Xchange and VON publish Jeff Cotrupe’s “A Modest Proposal (for Verizon and AT&T)”

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Leading media venues in communications market

Jeff Cotrupe’s latest blog entry addressing the communications service provider/telecom operator market, “A Modest Proposal (for Verizon and AT&T),” has now been published by two leading media venues in that space: Xchange and The Voice of Network Convergence (VON).  The piece asserts that the U.S. telecom titans might better ensure long-term success by devoting fewer resources to their “Coke vs. Pepsi cola wars”-style advertising campaigns and spend a bit more on improving their networks and handsets to deliver better service to more customers. It also discusses some capable operations and business support systems (OSS/BSS) solutions that stand ready to arm both operators and consumers with user-specific data about exactly what a consumer is experiencing with regard to an operator’s network and services.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

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Jeff Cotrupe’s “Mobile advertising is on the move” appears on New Media Edge

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Next entry on TZ’s New Media Edge blog

“Mobile advertising is on the move,” a new blog entry by Jeff Cotrupe, now appears on Talent Zoo’s New Media Edge blog. The piece describes how companies such as Microsoft and Verizon are working together on mobile advertising campaigns for Global Hyatt Corporation and others, and how smaller operations/business support systems (OSS/BSS) providers such as Transverse offer software solutions with the potential to accelerate the trend.

In related news from the blogosphere, Jeff Cotrupe’s Twitter site has just crossed over the 2,600-follower mark. Continue reading

Billing & OSS World taps Jeff Cotrupe to lead panel again for 2009

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Jeff Cotrupe of MarketPOWER™, LLC has been selected by Virgo Publishing to lead a panel at Billing & OSS World, 14-16 April 2009 in Las Vegas, NV, USA. Virgo and MarketPOWER are in the process of finalizing a topic from among several choices provided but it is likely to center on service delivery platforms (SDPs). SDPs are subject of renewed and growing interest in today’s markets as service providers struggle to meet user demand for an ever-widening array of innovative services, partly by harnessing the wave of content (and content providers). SDPs provide the answer on both counts. Cotrupe led a groundbreaking panel on the revenue operations center (“the ROC”) at Billing & OSS World, April 2008 in Chicago, IL, USA, with panelists Verizon, Subex, ATS and Primal Solutions. He also served as a judge for the Billing & OSS World 2008 Excellence Awards and was instrumental in selecting the finalists in the Service Assurance award category.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).