Entry appears on Talent Zoo’s New Media Edge

Talent Zoo has published Jeff Cotrupe’s entry “Is Twitter a waste of time?” on its New Media Edge blog. “The question keeps coming up, even on business networking groups formed to discuss all things Twitter,” Cotrupe said. So armed with research data from a dozen credible sources including Nielsen and Bureau of the Census, the piece addresses the issue head-on, takes the position that Twitter is not a waste of time and lays out a lineup of Twitter best practices to enable virtually any reader to either get a running start on Twitter or enhance his or her ongoing experience with the service. Since it first appeared on 15 March the piece has generated on-page comments on Talent Zoo and mentions/links across the blogosphere, not surprisingly including tweets (posts) and re-tweets on Twitter.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).