Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap

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Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those questions—and a way to plug the $1.75 trillion hole that overstocks, out-of-stocks, and returns are blowing in the retail market.

Jeff Cotrupe’s Stratecast report, A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise, analyzes these issues and presents a solution: unified order management that integrates omnichannel inventory and fulfillment on a single unified platform. Managing the retail enterprise with a platform that unifies data from all sources, and integrates it with systems such as mobile marketing, site and social analytics, and CRM can help retailers recapture lost revenue opportunities.

The report, designed to speak to the needs of the roles and teams across the retail enterprise, asserted that the global retail economy, including both brick-and-mortar and online revenue, now accounts for approximately $22 trillion; and that Big Data solutions for retail constitute a $7.30 billion market. Approximately 40 Big Data and analytics providers now compete in this space.

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Jeff Cotrupe, Stratecast, and IBM show how combining diverse datasets can help CSPs survive in an over-the-top (OTT) era

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IBM GC_CX by 2020“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over the Internet, often for free–that consumers used to pay CSPs to provide. The good news for CSPs is that by delivering great customer experiences, they can still win. The bad news: CSPs cannot capitalize because, as a group, they are delivering poor customer experiences. Through a series of communications, Jeff Cotrupe, Stratecast, and IBM show how by combining data from customer satisfaction surveys and social media with data about subscriber experiences with specific services, CSPs can retain subscribers–and create and sell more of the services those subscribers truly want.

The theme of the campaign is How User Behavior Data Can Help CSPs Prosper in an OTT Era. Communications include a webcast; a white paper; a blog post; and an infographic, a small portion of which is shown here.

Jeff Cotrupe’s Stratecast report analyzes big data at the speed of business: real-time analytics

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BIG DATA

Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with real-time insights. Jeff Cotrupe’s Stratecast report, Monetizing Core Big Data Technology: Real-time Analytics, is a 29-page analysis of arguably the hottest (and certainly the “fastest”) area of the Big Data and analytics (BDA) market.

The report asserts there is not a private or public organization on the planet that cannot benefit from real-time insights, and illustrates the point with many case study snapshots of companies, from large enterprises to SMBs, which are obtaining not just quantifiable but bankable results through the deployment of real-time analytics. The report tackles business factors shaping the need for real-time analytics; the technologies it takes to deliver it, including in-memory processing; and the need for a balanced view of real-time analytics as one of three “data speeds” companies need today (along with near-real-time and batch analytics).

The report also identifies more than 60 BDA providers, out of the nearly 400 that Stratecast tracks in the market, who deliver the most effective real-time analytics solutions. In addition, each case study snapshot identifies the vendor and specific solution(s) delivering this important capability to the client.

Japan’s Nikkei IT Pro publishes Jeff Cotrupe’s analysis of how auto industry and society can reap $800/vehicle from Big Data

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Nikkei IT Pro
Nikkei, one of Japan’s largest media companies, has published an analysis by Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan, titled How the Automotive Industry (and Society) Can Reap $800 in Benefit per Vehicle from Big Data. The piece discusses how change is sweeping the automotive market, creating new challenges for everyone with a stake in the business, but how, by harnessing Big Data, the automotive industry is positioning itself to survive and prosper. Big Data is now informing and optimizing every part of the industry, including concept and design; assembly line; supply chain management; service; finance and marketing; and aftermarket or third-party sales. The piece is available in Japanese here and in English translation here.

Sitecore quotes Jeff Cotrupe on its new book “Connect” about creating lifetime customers

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Sitecore-Connect book cvrBook contains a foreword by Brian Solis

Sitecore, a leading provider of customer experience management solutions, has just published Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, a hardcover and electronic book for succeeding in the new age of marketing. Sitecore Senior Business Optimization Consultants Lars Birkholm Petersen, Ron Person, and Christopher Nash wrote the book, which contains a foreword by digital analyst and author Brian Solis.

Sitecore is featuring this quote by Jeff Cotrupe in its promotional campaign for the book appearing here on Yahoo! Finance:

“Companies are on a mission: they need to embrace digital marketing and Big Data to better engage and connect with their customers. The core precepts outlined in this book will help organizations along this journey. Engaging. Connecting. Words to survive and prosper by.”
—Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan

Jeff Cotrupe and Mark Friedman of Genesys show how Big Data drives mobile engagement and better customer experiences

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Genesys 2014Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on demand viewing here.

B/OSS features Jeff Cotrupe’s white paper for Stratecast client Comarch on how Big Data drives customer loyalty programs

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B-OSS Customer Loyalty

Telecommunications industry publication Billing & OSS World recently featured Jeff Cotrupe’s research for Stratecast client Comarch in an article titled Mobile Operators Need Big Data-Driven Customer Loyalty Programs. “When operators take a look back, they realize they are sitting on a gold mine of customer data,” said Cotrupe. “Processing and analyzing this Big (customer) Data…enables operators to create customer loyalty programs that maximize revenue retention and drive new revenues.”

The article appears here.

Crowdsourcing-driven, Bezos-backed doxo quotes Jeff Cotrupe in UPSTART Business Journal

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doxoIn an article titled In the depths of the recession, Steve Shivers got Jeff Bezos to back his startup, UPSTART Business Journal talked with doxo CEO Shivers about his vision for the company, and how how he got the founder and CEO of Amazon to back his venture. doxo, which prefers the non-capitalized moniker in all uses, essentially operates a digital file cabinet in the cloud where consumers can store and access all of their accounts with various businesses, and information related to those accounts, in one place. Jeff Cotrupe analyzed doxo recently in a Stratecast report titled Local Businesses (and National Brands) Need Big Data in a Big Way. Is doxo the Answer? In that report, Cotrupe said Stratecast believes doxo is the first crowdsourced directory of businesses, generated by actual customer activity, in the market.

To see what Cotrupe had to say about doxo in UPSTART, readers can view the article here.

Jeff Cotrupe talks Big Data and GIL’14 with Frost & Sullivan Chairman David Frigstad and Energy Partner Roberta Gamble

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GIL Webcast w-David FrigstadJeff Cotrupe of Stratecast had a lively and informative discussion about Big Data and the upcoming Growth, Innovation, & Leadership event with Frost & Sullivan Chairman David Frigstad and Roberta Gamble, Partner, Energy & Environmental Markets. GIL 2014 will take place in September at the Fairmont San Jose. A webcast of their conversation is available on demand here.

Stratecast client Lavastorm features Jeff Cotrupe’s report: Using Big Data to Put a Big Hurt on Communications Fraud

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Lavastorm features Jeff's report
“Committing communications fraud is serious business, and, to borrow a phrase from a major motion picture: ‘business is a-booming’.” ˜ So says Stratecast report Using Big Data to Put a Big Hurt on Communications Fraud authored by Jeff Cotrupe. The Communications Fraud Control Association (CFCA), the de facto global authority on communications fraud, provided figures to Jeff and Stratecast indicating that communications fraud represents an $18.4 billion risk via crimes such as compromised corporate phone and voicemail systems; subscription and identity theft; credit card fraud; and calling scams known in the industry as international revenue share and bypass fraud.

Stratecast client Lavastorm, which uses Big Data to help communications service providers improve their businesses through fraud control and many other measures, is making Cotrupe’s Stratecast report available for download here. Lavastorm is featuring the report alongside other analysis from fellow technology research leaders Gartner, where Cotrupe formerly served as research director, and from Forrester.

˜ Inglourious Basterds (2009, Universal Pictures). One of the author’s favorite lines from any film, ever, uttered by one of his favorite actors, Brad Pitt, as Lieutenant Aldo Raine.