Hewlett Packard Enterprise features Jeff and others in a piece titled Empower the data-driven organization. Clickable from the table of contents, Jeff’s thoughts on creating a big data execution plan comprise one of five chapters in the piece. A shared passion for using technology to unlock business value is a large part of why teams at HPE have been Jeff’s clients for much of his nearly seven-year career at Stratecast | Frost & Sullivan.
Stratecast featured thoughts by Jeff and his Stratecast colleague Tim McElligott in announcing its predictions for the year ahead: Stratecast | Frost & Sullivan Unveils 19 Communications Industry Transformational Predictions for 2017. Jeff asserts that AI–which first found commercial viability enabling a generation of virtual assistants, more commonly known as chatbots–will assume a prominent role in the big data market through its ability to search massive volumes of raw data to provide actionable insights.
Frost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. The post, which appears here, explores how Facebook did so, the implications on digital advertising–and how, based on its actions leading up to this revelation, “This is not the Facebook we have come to know.”
Stratecast has published Jeff’s latest report, Wearing Your Heart (Rate) on Your Sleeve: How Fitness Trackers and Big Data Solutions are Giving the World a Running Start toward Connected Health. The report’s key findings include:
- Broken health processes built on broken data processes waste hundreds of billions of dollars. The good news is that consumers are laying the groundwork for the coming revolution in healthcare simply by using fitness trackers.
- Apple and IBM have built an ecosystem designed to give everyone (patients, providers, researchers, and payers) what they are looking for in a connected health future–and are beginning to deliver it today.
- Serious challenges, however, could kill population-wide connected health; and some are already having unhealthy effects on healthcare. These challenges include the rapid data growth associated with the Internet of Medical Things (IoMT); the difficulty of ensuring data security, integrity, and privacy; and claims fraud.
- Despite these challenges, industry, academia, and government continue pressing forward because the pressing health and economic issues they face cannot wait. Solutions providers such as AWS, Apple, IBM Watson Health, Mimo, Misfit, Next IT, Platfora, Virdata, and others mentioned in this report are beginning to move the planet toward connected health by delivering results for patients, providers, payers, researchers, and governments.
- Leveraging big data to revolutionize healthcare could generate $300 billion to $450 billion in annual cost savings.
Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on Customer Engagement. The report, which is focused on the growing presence of chatbots, asserts that individual company ROI figures such as 5X and 8X, substantial revenue growth, and projected cost savings of $32 million–all figures cited by Next IT customers and presented in the report–“are powerful reasons for every organization that has not already done so to take a hard look at implementing a conversational A.I. solution from a provider such as Next IT.”
The report is taking center stage on social venues including Next IT’s Twitter site, where it is not only the linked-to subject of an array of Next IT newsfeed tweets but is also featured at time of publication in the pinned tweet:
All tweetlinks take viewers to this landing page where they can download the report:
Readers can get a taste of the dialogue, ongoing at time of publication, in the tweet search recap graphic below: Continue reading “It’s a bot time for a new conversation on customer engagement: A.I.-fueled analysis and social marketing”
AT&T’s Vice Chairman Ralph de la Vega recently referenced Jeff’s Stratecast report, The Internet of Things (IoT): How Real is It Today?, on LinkedIn Pulse in a piece titled The 4th Industrial Revolution: What Businesses Need to Know. In the piece, de la Vega discussed figures from the report assessing the scope and impact of IoT and Jeff’s assertion that “Every organization in every sector needs an IoT strategy.”
Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those questions—and a way to plug the $1.75 trillion hole that overstocks, out-of-stocks, and returns are blowing in the retail market.
Jeff Cotrupe’s Stratecast report, A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise, analyzes these issues and presents a solution: unified order management that integrates omnichannel inventory and fulfillment on a single unified platform. Managing the retail enterprise with a platform that unifies data from all sources, and integrates it with systems such as mobile marketing, site and social analytics, and CRM can help retailers recapture lost revenue opportunities.
The report, designed to speak to the needs of the roles and teams across the retail enterprise, asserted that the global retail economy, including both brick-and-mortar and online revenue, now accounts for approximately $22 trillion; and that Big Data solutions for retail constitute a $7.30 billion market. Approximately 40 Big Data and analytics providers now compete in this space.