Is investing in digital advertising a miscalculation? Ask Facebook

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dt-headerFrost & Sullivan’s Digital Transformation Blog has published Jeff Cotrupe’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. The post, which appears here, explores how Facebook did so, the implications on digital advertising–and how, based on its actions leading up to this revelation, “This is not the Facebook we have come to know.”

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Wearing your heart (rate) on your sleeve: Jeff Cotrupe’s latest report takes the pulse of big data in healthcare

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Healthcare on iPadStratecast has published Jeff Cotrupe’s latest report, Wearing Your Heart (Rate) on Your Sleeve: How Fitness Trackers and Big Data Solutions are Giving the World a Running Start toward Connected Health. The report’s key findings include:

  • Broken health processes built on broken data processes waste hundreds of billions of dollars. The good news is that consumers are laying the groundwork for the coming revolution in healthcare simply by using fitness trackers.
  • Apple and IBM have built an ecosystem designed to give everyone (patients, providers, researchers, and payers) what they are looking for in a connected health future–and are beginning to deliver it today.
  • Serious challenges, however, could kill population-wide connected health; and some are already having unhealthy effects on healthcare. These challenges include the rapid data growth associated with the Internet of Medical Things (IoMT); the difficulty of ensuring data security, integrity, and privacy; and claims fraud.
  • Despite these challenges, industry, academia, and government continue pressing forward because the pressing health and economic issues they face cannot wait. Solutions providers such as AWS, Apple, IBM Watson Health, Mimo, Misfit, Next IT, Platfora, Virdata, and others mentioned in this report are beginning to move the planet toward connected health by delivering results for patients, providers, payers, researchers, and governments.
  • Leveraging big data to revolutionize healthcare could generate $300 billion to $450 billion in annual cost savings.

 

It’s a bot time for a new conversation on customer engagement: A.I.-fueled analysis and social marketing

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Next IT Twitter campaign! JC's mP+

Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff Cotrupe’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on Customer Engagement. The report, which is focused on the growing presence of chatbots, asserts that individual company ROI figures such as 5X and 8X, substantial revenue growth, and projected cost savings of $32 million–all figures cited by Next IT customers and presented in the report–“are powerful reasons for every organization that has not already done so to take a hard look at implementing a conversational A.I. solution from a provider such as Next IT.”

The report is taking center stage on social venues including Next IT’s Twitter site, where it is not only the linked-to subject of an array of Next IT newsfeed tweets but is also featured at time of publication in the pinned tweet:

Next IT Twitter campaign! 2 Pinned Post

All tweetlinks take viewers to this landing page where they can download the report:

Next IT Twitter campaign! 4 SPIE landing pg

Readers can get a taste of the dialogue, ongoing at time of publication, in the tweet search recap graphic below: Continue reading

AT&T Vice Chairman Ralph de la Vega references Jeff Cotrupe’s Stratecast IoT report on LinkedIn Pulse

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Ralph de la Vega IotAT&T’s Vice Chairman Ralph de la Vega recently referenced Jeff Cotrupe’s Stratecast report, The Internet of Things (IoT): How Real is It Today?, on LinkedIn Pulse in a piece titled The 4th Industrial Revolution: What Businesses Need to Know. In the piece, de la Vega discussed figures from the report assessing the scope and impact of IoT and Cotrupe’s assertion that “Every organization in every sector needs an IoT strategy.”

Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap

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Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those questions—and a way to plug the $1.75 trillion hole that overstocks, out-of-stocks, and returns are blowing in the retail market.

Jeff Cotrupe’s Stratecast report, A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise, analyzes these issues and presents a solution: unified order management that integrates omnichannel inventory and fulfillment on a single unified platform. Managing the retail enterprise with a platform that unifies data from all sources, and integrates it with systems such as mobile marketing, site and social analytics, and CRM can help retailers recapture lost revenue opportunities.

The report, designed to speak to the needs of the roles and teams across the retail enterprise, asserted that the global retail economy, including both brick-and-mortar and online revenue, now accounts for approximately $22 trillion; and that Big Data solutions for retail constitute a $7.30 billion market. Approximately 40 Big Data and analytics providers now compete in this space.

Jeff Cotrupe, Stratecast, and IBM show how combining diverse datasets can help CSPs survive in an over-the-top (OTT) era

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IBM GC_CX by 2020“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over the Internet, often for free–that consumers used to pay CSPs to provide. The good news for CSPs is that by delivering great customer experiences, they can still win. The bad news: CSPs cannot capitalize because, as a group, they are delivering poor customer experiences. Through a series of communications, Jeff Cotrupe, Stratecast, and IBM show how by combining data from customer satisfaction surveys and social media with data about subscriber experiences with specific services, CSPs can retain subscribers–and create and sell more of the services those subscribers truly want.

The theme of the campaign is How User Behavior Data Can Help CSPs Prosper in an OTT Era. Communications include a webcast; a white paper; a blog post; and an infographic, a small portion of which is shown here.

Jeff Cotrupe’s Stratecast report analyzes big data at the speed of business: real-time analytics

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BIG DATA

Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with real-time insights. Jeff Cotrupe’s Stratecast report, Monetizing Core Big Data Technology: Real-time Analytics, is a 29-page analysis of arguably the hottest (and certainly the “fastest”) area of the Big Data and analytics (BDA) market.

The report asserts there is not a private or public organization on the planet that cannot benefit from real-time insights, and illustrates the point with many case study snapshots of companies, from large enterprises to SMBs, which are obtaining not just quantifiable but bankable results through the deployment of real-time analytics. The report tackles business factors shaping the need for real-time analytics; the technologies it takes to deliver it, including in-memory processing; and the need for a balanced view of real-time analytics as one of three “data speeds” companies need today (along with near-real-time and batch analytics).

The report also identifies more than 60 BDA providers, out of the nearly 400 that Stratecast tracks in the market, who deliver the most effective real-time analytics solutions. In addition, each case study snapshot identifies the vendor and specific solution(s) delivering this important capability to the client.