Jeff Cotrupe, who launched a new research program for Stratecast in 4Q2011, is on the road in 2012 to propel the growth of the new program. Analytics, Customer Experience & Marketing (ACEM), pronounced “ace-em,” is, in Cotrupe’s words, focused on “the intelligent application of analytics in business and life,” and he is speaking on analytics and business intelligence (BI) topics in a series of high-profile venues. In March he was quoted in Destination CRM on Pegasystems’ addition of social media monitoring to its existing customer relationship management (CRM) platform. On 1 May his white paper Democratizing BI: Enterprise-quality Analytics for Midsized Companies began appearing at the NEWS link of his Stratecast client CloudTrigger. On 14 May Cotrupe speaks on “BI & Data Warehouse Market Trends and CSP Initiatives” at the InTouch 2012 business forum (Twitter: #intouch12) in Miami, FL, USA, hosted by his Stratecast client and global communications software leader Amdocs. On 22 May Cotrupe speaks on a panel, “Opportunities and Challenges of Multiscreen Video Delivery,” at Management World 2012 (Twitter: #mwd12) in Dublin, Ireland. Continue reading
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Jeff Cotrupe tapped for Video QoE Panel at TM Forum’s Management World/Dublin 2012
GalleryIneoQuest, which provides companies with video service assurance and management of the viewer experience, has invited Jeff Cotrupe to speak on a panel at Management World 2012 in Dublin, Ireland. Cotrupe will join a representative from IneoQuest and a third speaker from an undisclosed communications service provider (CSP) on the panel, which will discuss solutions that ensure high quality of experience (QoE) for video viewers. QoE solutions are one of four areas Cotrupe and Stratecast analyze under the category of customer experience management (CEM). Continue reading
Jeff Cotrupe leads panel of industry stars at GIL 2011: Silicon Valley
GalleryJeff Cotrupe led a panel on analytics at GIL 2011: Silicon Valley (Twitter: #GIL11sv), Frost & Sullivan’s Growth, Innovation and Leadership event at the Fairmont San Jose, San Jose, California. The panel, “Meeting of the Minds: Rediscovering Your Business Through High-Impact Analytics,” covered topics across the business analytics & intelligence (BAI) and web analytics spectrum. The panel also featured an industry star-studded group of panelists: Brett Error, Vice President, Chief Technologist, Omniture Business Unit of Adobe; Erick Brethenoux, Program Director, Predictive Analytics and Decision Management, IBM; Indranil Chatterjee, Vice President of Mediation Platforms, Openwave Systems; John Zell, Vice President Global CRM Solutions, Razorfish, and Nanda Kishore, Chief Technology Officer, ShareThis. Continue reading
Jeff Cotrupe celebrates year anniversary at Stratecast by launching new research program
GalleryJeff Cotrupe roared into August with more than 7,300 followers on Twitter, 700+ blue-chip connections on LinkedIN, 340 Foursquare friends and appearances on the Wall of Fame of global social CRM network XeeMe.
Cotrupe is closing in on completion of his first year at Stratecast on 30 August. Management at parent company Frost & Sullivan felt the August 2010 change in the leadership of the research program he leads would equal a short-term revenue dropoff, but 2010 revenues (individual and team) exceeded plan and 2011 revenues are also ahead of plan. In his role as directing analyst Cotrupe has expanded his team’s coverage into new technology areas and most significantly from its former telecom-only focus into areas of high interest in the enterprise. That momentum is leading to the launch of a new research program in September 2011: Analytics, Customer Experience and Marketing (ACEM). Continue reading
Major multimedia month for Jeff Cotrupe
GalleryIn March 2011, media brought us some of the saddest and most shocking images in recorded history as multiple earthquakes and a tsunami devastated Japan. Jeff Cotrupe shared links about the tragedy, called the world community to action on Twitter and Facebook and contributed to disaster relief via the International Federation of the Red Cross. At the same time he was thankful for better media developments closer to home.
In early March, Cotrupe conducted a series of interviews about the IBM Systems Director product line with executives and customers at the IBM Pulse 2011 event in Las Vegas. Continue reading
Jeff Cotrupe’s piece about social media and OSS/BSS appears on MarketBLOG and New Media Edge
GalleryJeff Cotrupe’s latest blog entry about how combining social media with operations and business support systems (OSS/BSS) can deliver business value now appears on MarketBLOG and New Media Edge. An excerpt of the piece reads:
…outside the most determined backwaters…and notwithstanding that there will always be time-wasters and trust abusers among us, social media is rapidly coming of age in corporate America/World. As we’re about to discuss, combining it with operations and business support systems (OSS/BSS) can produce some strong business-building results.
New Media Edge publishes Jeff Cotrupe’s “The problem is a lot bigger than Facebook”
GalleryMulti-part series includes Facebook Wars and Privacy Tips sections
New Media Edge published Jeff Cotrupe’s multi-part analysis of the Facebook privacy controversy, “The Problem Is a Lot Bigger Than Facebook.” One excerpt reads:
I think Facebook is the first or at least the most high-profile flash point where the notion that everything on the Internet is (or ought to be) free runs smack into the reality that, without being compensated for what they do, organizations have no reason to exist. Continue reading
Jeff Cotrupe adds Amazon.com portal to MarketPOWER
GalleryAlso invited to be MyLikes Influencer
MarketPOWER, LLC is now an Amazon.com Associate, an affiliate of Amazon, and has opened an Amazon.com portal on the site. “This means site visitors can shop Amazon.com–and not limited categories, or items handpicked by us, but ALL of Amazon.com–right here on our site,” said Jeff Cotrupe. The page displays a rotating selection of items including pricing and ratings, and shoppers can either click on a featured item or use the clickdown Category menu and open search window to find whatever they like. Visitors start on the MarketPOWER site and when they click on an item, a new window opens taking them right to the item on Amazon.com. “Same Amazon, same endless universe of items, same pricing, but if you buy something during that click sequence I earn a small percentage on the sale,” said Cotrupe, adding that he hopes visitors will bookmark the portal as their Amazon start page. Continue reading
TwitterGrader ranks Jeff Cotrupe’s site in Twitter Elite
GalleryTwitterGrader, one of the industry-leading Grader services provided by interactive research and analytics firm HubSpot, ranks Jeff Cotrupe’s Twitter site in the Twitter Elite (link and snapshot). The site has ranked in the top 10 to 12 Twitter sites in Oceanside, CA, with a TwitterGrader score between 98 and 99 out of 100. “I’ve been excited to watch HubSpot roll out its useful Grader applications and, more recently, provide research data quantifying the positive business results people are starting to obtain with interactive marketing and media,” said Cotrupe, who has spotlighted that data in industry blogs such as New Media Edge.
Jeff Cotrupe’s assessment of today’s web browsers appears on New Media Edge
GalleryJeff Cotrupe’s blog entry “When you add it all up, this is one hot browser” is now syndicated on the New Media Edge industry blog under the title “The Best Browser Award Goes To …“
Jeff Cotrupe's NEWS+ 