Jeff Cotrupe, who launched a new research program for Stratecast in 4Q2011, is on the road in 2012 to propel the growth of the new program. Analytics, Customer Experience & Marketing (ACEM), pronounced “ace-em,” is, in Cotrupe’s words, focused on “the intelligent application of analytics in business and life,” and he is speaking on analytics and business intelligence (BI) topics in a series of high-profile venues. In March he was quoted in Destination CRM on Pegasystems’ addition of social media monitoring to its existing customer relationship management (CRM) platform. On 1 May his white paper Democratizing BI: Enterprise-quality Analytics for Midsized Companies began appearing at the NEWS link of his Stratecast client CloudTrigger. On 14 May Cotrupe speaks on “BI & Data Warehouse Market Trends and CSP Initiatives” at the InTouch 2012 business forum (Twitter: #intouch12) in Miami, FL, USA, hosted by his Stratecast client and global communications software leader Amdocs. On 22 May Cotrupe speaks on a panel, “Opportunities and Challenges of Multiscreen Video Delivery,” at Management World 2012 (Twitter: #mwd12) in Dublin, Ireland. Management World is the annual global event of the world’s largest communications software and IT consortium and standards body,  the TM Forum. On 12-13 June Cotrupe attends the Comptel User Group event in Copenhagen, Denmark, where he currently is not scheduled to speak but will be engaged in conversations with Comptel executives about that company’s BI initiatives.