Jeff Cotrupe led a panel on analytics at GIL 2011: Silicon Valley (Twitter: #GIL11sv), Frost & Sullivan’s Growth, Innovation and Leadership event at the Fairmont San Jose, San Jose, California. The panel, “Meeting of the Minds: Rediscovering Your Business Through High-Impact Analytics,” covered topics across the business analytics & intelligence (BAI) and web analytics spectrum. The panel also featured an industry star-studded group of panelists: Brett Error, Vice President, Chief Technologist, Omniture Business Unit of Adobe; Erick Brethenoux, Program Director, Predictive Analytics and Decision Management, IBM; Indranil Chatterjee, Vice President of Mediation Platforms, Openwave Systems; John Zell, Vice President Global CRM Solutions, Razorfish, and Nanda Kishore, Chief Technology Officer, ShareThis.
The analytics panel was part of the Information & Communication Technologies (ICT) track at the GIL event. BAI and web analytics are key practice areas in Stratecast’s newly-unveiled research program Analytics, Customer Experience & Marketing (ACEM). The inaugural report under the ACEM program, “Operator, Equip Thyself: AT&T Offers a Mobile Marketing Model for CSPs,” publishes in September.
Coinciding with the GIL11sv panel, Cotrupe’s page on Twitter topped the 7,500-follower mark and Stratecast’s page was flirting with 1,000 followers under his management. “It is equally true of speaking panels and social media venues,” said Cotrupe: “The name of the game is creating engaging and rewarding dialogues.”