Client HPE promotes Jeff’s analysis of big data in digital advertising


HPE is promoting Jeff’s analysis of big data in digital advertising, HPE Vertica Empowers Adtech Industry to Deliver Data-driven Conversions. The paper addresses the challenges the industry is facing, analyzing why big data and analytics–and more specifically, SQL analytic insights at the speed of business–are now essential in advertising, empowering people (and machines) to instantly make optimal advertising decisions. This content is available for free download here.

Is investing in digital advertising a miscalculation? Ask Facebook

dt-headerFrost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. The post, which appears here, explores how Facebook did so, the implications on digital advertising–and how, based on its actions leading up to this revelation, “This is not the Facebook we have come to know.”

Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap


Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those questions—and a way to plug the $1.75 trillion hole that overstocks, out-of-stocks, and returns are blowing in the retail market.

Jeff Cotrupe’s Stratecast report, A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise, analyzes these issues and presents a solution: unified order management that integrates omnichannel inventory and fulfillment on a single unified platform. Managing the retail enterprise with a platform that unifies data from all sources, and integrates it with systems such as mobile marketing, site and social analytics, and CRM can help retailers recapture lost revenue opportunities.

The report, designed to speak to the needs of the roles and teams across the retail enterprise, asserted that the global retail economy, including both brick-and-mortar and online revenue, now accounts for approximately $22 trillion; and that Big Data solutions for retail constitute a $7.30 billion market. Approximately 40 Big Data and analytics providers now compete in this space.

Jeff’s Stratecast report analyzes how Facebook is helping brands ensure the visibility of digital ads

FB super chrome!Jeff Cotrupe’s Stratecast report, Advertisers Are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View, asserts that the fundamental action users take on Facebook every day—reviewing their Facebook News Feed extremely quickly, and customizing what they want to see in that News Feed on the fly—is about to revolutionize the digital advertising industry.

The report is available on Stratecast’s Big Data & Analytics portal here.

Stratecast publishes Jeff Cotrupe’s report: The Human Bounce Rate

Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?

RETAIL!Oceanside, CA, USA, 27 November 2013 – Stratecast has published Jeff Cotrupe’s report The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon? The report analyzes crucial issues facing the retail industry, which contributes approximately $4 trillion to the economy in the U.S. alone. This massive industry faces sizable challenges including the struggling global economy; The Age of E-tailing (or more brand-specifically, The Age of Amazon); “showrooming,” which occurs when consumers shop for items at retail stores, where they can see, touch, and even try out items, then buy the identical items online at lower cost; and The Battleground in the Aisles, where consumers with mobile apps on their smartphones compare items for sale in the store where they are shopping, not only with Amazon and other e-tailers but also with other retailers within easy driving distance.

“If retailers are to survive, they must find ways to engage with shoppers, or, at minimum, to better understand what shoppers want,” said Jeff Cotrupe, who leads the Big Data & Analytics (BDA) program for Stratecast | Frost & Sullivan. “A new Big Data-driven solution that offers specific, relevant insights retailers need is what we term Retail/Wi-Fi Analytics, or RWA.” RWA gathers data from the Media Access Control (MAC) addresses of mobile devices within a given area, applying location and other advanced analytics to the data to provide insights quite similar to those offered by online analytics systems. Arguably the most interesting metric, in Stratecast’s view, and one that inspired the title of the report, is whether a shopper spends enough time in a store to fit the retailer’s established profile of a likely buyer. If not, some RWA systems consider the shopper to have “bounced.” This is similar to online analytics platforms that consider a visitor who leaves a site too soon to be likely to make a conversion (such as a purchase, registering for an event, or requesting more information) to have bounced. Cotrupe and Stratecast term the rate at which shoppers bounce The Human Bounce Rate.

The report also deals with the issues of privacy that such shopper data collection raises. It discusses efforts underway in governing bodies, such as the U.S. Congress, and by consumer watchdog groups, to protect consumers from what may be unwanted intrusion into their personal (or at least shopping) space. The report, which carries Stratecast product code BDA 1-05, analyzes the differences in how data is collected by different RWA systems, and opt-out mechanisms that vendors and their retailer customers are adopting to stay ahead of regulators. The report also makes some pointed recommendations about how retailers should turn privacy negatives into revenue positives.

This Stratecast report is designed to benefit a wide range of readers, including every retail or e-tail organization, and individual retailers of all types and sizes; every brand that sells through either the retail or e-tail channels; every brand that utilizes mobile technologies for sales and retention activity; and every company that plays a role, or could, in equipping retailers to better compete.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast | Frost & Sullivan, a global growth partnership company, where he conceived, designed, launched, and leads the firm’s Big Data & Analytics research and consulting practice. Cotrupe is a career product marketer and manager, competitive intelligence provider, and business development catalyst with 15+ years’ experience leading growth initiatives across multiple products in Big Data, analytics, and business intelligence; communications software; and the Cloud. He has launched and managed 20 products and services, helping companies generate hundreds of millions of dollars in revenue, M&A, and capital. Cotrupe is also a powerwalking, CrossFit, and Relay For Life enthusiast.

Jeff Cotrupe presents Big Data: Let’s Cut Through the Hype and Get Serious

Part of BrightTALK IT Operations Analytics in Service Management Summit

PIX_BrightTALK 11-20-2013

Oceanside, CA, USA, 21 November 2013 – Jeff Cotrupe presented Big Data: Let’s Cut Through the Hype and Get Serious, on 20 November. His talk, which is available for on-demand viewing here, is part of BrightTALK’s Summit on IT Operations Analytics in Service Management. Cotrupe’s presentation spotlights a delicious irony in the market for Big Data, analytics, and business intelligence (BI): “There’s way too much data [and confusion] about Big Data.” Cotrupe cuts through the clutter, gets down to specifics, and maps out a strategy for what you need to be doing about Big Data–right now–to make sure you cover all your (data) bases and get the most out of your data management investment. That includes things such as systems monitoring and management, to keep that Big Data flowing and help IT respond to infrastructure issues.

To view his talk, register here. Registration is free, and viewers can opt out of marketing mail from BrightTalk by unchecking three boxes.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast | Frost & Sullivan, a global growth partnership company, where he conceived, designed, launched, and leads the firm’s Big Data & Analytics research and consulting practice. Cotrupe is a career product marketer and manager, competitive intelligence provider, and business development catalyst with 15+ years’ experience leading growth initiatives across multiple products in Big Data, analytics, and business intelligence; communications software; and the Cloud. He has launched and managed 20 products and services, helping companies generate hundreds of millions of dollars in revenue, M&A, and capital. Cotrupe is also a powerwalking, CrossFit, and Relay For Life enthusiast.

Jeff Cotrupe generates Top 5 BUZZ at Big Data TechCon

SEENFeed for mP+

Oceanside, CA, USA, 18 October 2013 – SEENFeed, which analyzes social Web content and performance around industry and media events, named Jeff and his @marketpowerPLUS brand on Twitter one of the Top 5 BUZZ Accounts at the Big Data TechCon event held this week in San Francisco. SEEN featured Jeff on the Big Data TechCon page and on Twitter, among other venues.

“Having conceived and built the Big Data product line at Stratecast that I lead today, I take a certain satisfaction that social analytics derived from Big Data identified the five of us as the top BUZZ Accounts at this event,” said Cotrupe.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast | Frost & Sullivan, a global growth partnership company, where he conceived, designed, launched, and leads the firm’s Big Data & Analytics research and consulting practice. Cotrupe is a career product marketing manager and business development catalyst, with 15+ years’ experience leading growth initiatives across multiple products in Big Data, analytics, and business intelligence; communications software; and the Cloud. He has launched and managed 20 products and services, helping companies generate hundreds of millions of dollars in revenue, M&A, and capital. Cotrupe is also a CrossFit, powerwalking, and Relay For Life enthusiast.