Entry appears on Talent Zoo’s New Media Edge

Talent Zoo has published Jeff Cotrupe’s “The Social Media (Selling) Event of the XeeSM” on its New Media Edge blog. Below is an excerpt from the piece:

XeeSM is a place to find and be found, and as the community grows it’s only going to get better, but Schultze and team have far bigger plans, and I’m enjoying watching them roll out enhancement after enhancement like each new burst of color and sound at a fireworks show. XeeSM, in full flower, is a social business application designed to be used by sales, marketing, product management and support to enhance the selling process, build brand image and industry relationships, develop customer personas and improve the customer experience.

“My original title, which is how it appears on MarketBLOG, is ‘The social (selling) event of the XeeSM,’ alluding to a white paper on social selling referenced in the piece,” said Cotrupe. “Talent Zoo was eager to get the phrase ‘social media’ in the title, so we went with it. The content is virtually identical, and the most important thing was the opportunity to talk about a potential blockbuster of a social CRM offering.”

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).