Author: PR+

MarketPOWER experiences fastest Twitter follower gain in its history

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Adds 100 new followers in less than two weeks to reach 3,100

Jeff Cotrupe’s @MarketPowerLLC Twitter site reached 100 new followers between 15-27 April 2010 and now reaches a total of 3,100 followers. This is the most rapid follower growth thus far in the history of the @MarketPowerLLC site. “Numbers are nice, but the most important thing about Twitter or any social media/networking/CRM service is having quality dialogues with fellow users, and we’ve had a number of those over the past two weeks,” said Cotrupe.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

Jeff Cotrupe’s “The Social Media (Selling) Event of the XeeSM” appears on New Media Edge

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Entry appears on Talent Zoo’s New Media Edge

Talent Zoo has published Jeff Cotrupe’s “The Social Media (Selling) Event of the XeeSM” on its New Media Edge blog. Below is an excerpt from the piece:

XeeSM is a place to find and be found, and as the community grows it’s only going to get better, but Schultze and team have far bigger plans, and I’m enjoying watching them roll out enhancement after enhancement like each new burst of color and sound at a fireworks show. XeeSM, in full flower, is a social business application designed to be used by sales, marketing, product management and support to enhance the selling process, build brand image and industry relationships, develop customer personas and improve the customer experience. Continue reading

Listorious adds Jeff Cotrupe to “Definitive list of who matters on Twitter”

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Listorious has added Jeff Cotrupe’s Twitter site to its “definitive list of who matters on Twitter” as reflected here.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

Forget Butler, Duke, LeBron and Kobe: Big news in March/April 2010 is MarketPOWER hitting “3′s”

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http://marketpowerLLC.com hits Google PageRank 3 for all pages

MarketPOWER, LLC’s core website has achieved a Google page ranking of 3 (out of 10), not just for the home page but for all supporting pages: Capabilities, Resources, About and portfolio/samples pages Product Management, Advertising-Design-PR, Guerilla/Event Marketing and Research & Analysis. Jeff Cotrupe’s XeeSM page, with links to 90 of his most important business and social networking sites, has achieved a Google PageRank of 4; his Twitter site (and in fairness, many other Twitter sites) has a PageRank of 9. MarketPOWER, LLC.com has increased its HubSpot WebSite Grader ranking from 84 to 89 (out  of 100) since the last assessment and on 15 March 2010, Cotrupe achieved a top-10 search result on Google for a search on the phrase “is Twitter a waste of time” [no quote marks on actual search] for this piece on MarketBLOG (also published here on Talent Zoo).

“Attaining positive web rankings is, like many other things, a product of the right content, specialized expertise and hard work,” said Jeff Cotrupe, who added that he hopes to soon do the same for research & consulting firm TBR. “In my view TBR is the best-kept secret in the research & consulting business, but if I have my way it won’t be for long.”

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

 

Jeff Cotrupe’s “Is Twitter a waste of time?” appears on New Media Edge

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Entry appears on Talent Zoo’s New Media Edge

Talent Zoo has published Jeff Cotrupe’s entry “Is Twitter a waste of time?” on its New Media Edge blog. “The question keeps coming up, even on business networking groups formed to discuss all things Twitter,” Cotrupe said. So armed with research data from a dozen credible sources including Nielsen and Bureau of the Census, the piece addresses the issue head-on, takes the position that Twitter is not a waste of time and lays out a lineup of Twitter best practices to enable virtually any reader to either get a running start on Twitter or enhance his or her ongoing experience with the service. Since it first appeared on 15 March the piece has generated on-page comments on Talent Zoo and mentions/links across the blogosphere, not surprisingly including tweets (posts) and re-tweets on Twitter.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

Xchange and VON publish Jeff Cotrupe’s “A Modest Proposal (for Verizon and AT&T)”

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Leading media venues in communications market

Jeff Cotrupe’s latest blog entry addressing the communications service provider/telecom operator market, “A Modest Proposal (for Verizon and AT&T),” has now been published by two leading media venues in that space: Xchange and The Voice of Network Convergence (VON).  The piece asserts that the U.S. telecom titans might better ensure long-term success by devoting fewer resources to their “Coke vs. Pepsi cola wars”-style advertising campaigns and spend a bit more on improving their networks and handsets to deliver better service to more customers. It also discusses some capable operations and business support systems (OSS/BSS) solutions that stand ready to arm both operators and consumers with user-specific data about exactly what a consumer is experiencing with regard to an operator’s network and services.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

Jeff Cotrupe’s “Mobile advertising is on the move” appears on New Media Edge

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Next entry on TZ’s New Media Edge blog

“Mobile advertising is on the move,” a new blog entry by Jeff Cotrupe, now appears on Talent Zoo’s New Media Edge blog. The piece describes how companies such as Microsoft and Verizon are working together on mobile advertising campaigns for Global Hyatt Corporation and others, and how smaller operations/business support systems (OSS/BSS) providers such as Transverse offer software solutions with the potential to accelerate the trend.

In related news from the blogosphere, Jeff Cotrupe’s Twitter site has just crossed over the 2,600-follower mark. Continue reading

TechTarget’s SearchEnterpriseWAN.com quotes Jeff Cotrupe re: WAN bartering

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Jeff Cotrupe of MarketPOWER™, LLC is quoted today in an article on WAN bartering, or as Cotrupe characterized it to editor Michael Morisy, “subleasing,” on TechTarget’s SearchEnterpriseWAN.com. The piece talks about how reselling wide area network (WAN) bandwidth and services may be the wave of the future as enterprises look to offload service provider contracts that no longer fit their business needs.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

MarketPOWER, LLC achieves interactive landmarks

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More than 1,000 followers on Twitter

MarketPOWER™, LLC announced it has achieved some online marketing landmarks as it continues to develop ways to build interactive presence and value for its clients. MarketPOWER has raised its Alexa ranking from the top 25% on May 15 to inside the top 10 today: Its Alexa ranking at press time was 2,173,779 (top 7.76%). The firm achieved two top-10 same-search results on Bing and raised its WebsiteGrader ranking from 50 to 74 (out of 100) in just the past week, and Jeff Cotrupe said that Grader score should continue to rise with several pending external linkages and reindexes by July 1.

The story is just as compelling on Twitter, where from a standing start in February 2009 the firm’s Twitter persona has amassed more than 1,000 followers and achieved a TwitterGrader score of 97 out of 100. Continue reading

MarketPOWER deploys series of white papers for India-based IT service provider HCL

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MarketPOWER™, LLC recently completed a series of white papers for HCL Technologies. HCL is the world’s #1 managed service provider (MSP), a leading IT service provider and the leading manufacturer of computers in India.

The first paper, titled Business Service Management via Remote Infrastructure Management: Gateway to Business Service Availability, is a wakeup call to IT leaders to run IT like a business. MarketPOWER’s research indicates that only 40% of software buyers are using management tools to manage outsourcing, and that the majority of those surveyed said these tools are simply not aligned with their businesses. Continue reading