Jeff Cotrupe tells tales of eTail West, big data, and e-commerce success (or failure) on IDG’s Infoworld blog

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The Retail Death Star (a euphemism for whoever you think it is) has such a glowing reputation for its acumen with data that other companies clamor to know how the Death Star does it. Personal experience suggests myth does not match reality…and two rising stars signal that e-commerce just got a LOT more competitive. Read the full piece here.

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Jeff Cotrupe talks performance and marketing but not performance marketing (at least not yet) with Dynatrace

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“It all started with a tweet.” Jeff Cotrupe tweeted a quick take with some impressions from AWS Summit Chicago. Next thing you know, tweet love started breaking out all over and soon, an invite came to do a guest post. The result appears here on the Dynatrace Blog.