Frost & Sullivan features Jeff’s content in piece on AI and chatbots and quotes him on landing page


Frost & Sullivan’s Brand & Demand team, led by Elisha Gist,  poured content from Jeff and others into a piece titled Can Bots and Virtual Assistants Help Boost Your Brand? Some key takeaways include:

  • Millennials, who now comprise the largest group of consumers in the marketplace, are ready, eager, and able to leverage self-service and other advanced technologies–and brands who do not offer them will be at a competitive disadvantage.
  • Organizations should move beyond simple automation to utilizing bots as tools to differentiate their brands, such as by incorporating their brand’s specific message
    into a bot and tailoring chat to underscore brand identity.
  • Testing and partnerships will shape how bots and VAs are implemented across organizations.

The piece is available for free download here at the Brand & Demand landing page, which features a quote from Jeff.

Stratecast features Jeff’s forecast for AI in announcing its Predictions for 2017

Stratecast featured thoughts by Jeff and his Stratecast colleague Tim McElligott in announcing its predictions for the year ahead:  Stratecast | Frost & Sullivan Unveils 19 Communications Industry Transformational Predictions for 2017. Jeff asserts that AI–which first found commercial viability enabling a generation of virtual assistants, more commonly known as chatbots–will assume a prominent role in the big data market through its ability to search massive volumes of raw data to provide actionable insights.