Jeff Cotrupe tells tales of eTail West, big data, and e-commerce success (or failure) on IDG’s Infoworld blog

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The Retail Death Star (a euphemism for whoever you think it is) has such a glowing reputation for its acumen with data that other companies clamor to know how the Death Star does it. Personal experience suggests myth does not match reality…and two rising stars signal that e-commerce just got a LOT more competitive. Read the full piece here.

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