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Jeff Cotrupe celebrates year anniversary at Stratecast by launching new research program

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Jeff Cotrupe roared into August with more than 7,300 followers on Twitter, 700+ blue-chip connections on LinkedIN, 340 Foursquare friends and appearances on the Wall of Fame of global social CRM network XeeMe.

Cotrupe is closing in on completion of his first year at Stratecast on 30 August. Management at parent company Frost & Sullivan felt the August 2010 change in the leadership of the research program he leads would equal a short-term revenue dropoff, but 2010 revenues (individual and team) exceeded plan and 2011 revenues are also ahead of plan. In his role as directing analyst Cotrupe has expanded his team’s coverage into new technology areas and most significantly from its former telecom-only focus into areas of high interest in the enterprise. That momentum is leading to the launch of a new research program in September 2011: Analytics, Customer Experience and Marketing (ACEM). Continue reading

Major multimedia month for Jeff Cotrupe

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In March 2011, media brought us some of the saddest and most shocking images in recorded history as multiple earthquakes and a tsunami devastated Japan. Jeff Cotrupe shared links about the tragedy, called the world community to action on Twitter and Facebook and contributed to disaster relief via the International Federation of the Red Cross. At the same time he was thankful for better media developments closer to home.

In early March, Cotrupe conducted a series of interviews about the IBM Systems Director product line with executives and customers at the IBM Pulse 2011 event in Las Vegas. Continue reading

WordPress: 2010 in review for MarketPOWER News 2.0

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The stats helpers at WordPress.com mulled over how this blog did in 2010, and here’s a high-level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

A helper monkey made this abstract painting, inspired by your stats.

The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,200 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 4 times

In 2010, there were 16 new posts, growing the total archive of this blog to 26 posts. There were 37 pictures uploaded, taking up a total of 2mb. That’s about 3 pictures per month. Continue reading

Jeff Cotrupe’s piece about social media and OSS/BSS appears on MarketBLOG and New Media Edge

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Jeff Cotrupe’s latest blog entry about how combining social media with operations and business support systems (OSS/BSS) can deliver business value now appears on MarketBLOG and New Media Edge. An excerpt of the piece reads:

…outside the most determined backwaters…and notwithstanding that there will always be time-wasters and trust abusers among us, social media is rapidly coming of age in corporate America/World. As we’re about to discuss, combining it with operations and business support systems (OSS/BSS) can produce some strong business-building results.

 

New Media Edge publishes Jeff Cotrupe’s “The problem is a lot bigger than Facebook”

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Multi-part series includes Facebook Wars and Privacy Tips sections

New Media Edge published Jeff Cotrupe’s multi-part analysis of the Facebook privacy controversy, “The Problem Is a Lot Bigger Than Facebook.” One excerpt reads:

I think Facebook is the first or at least the most high-profile flash point where the notion that everything on the Internet is (or ought to be) free runs smack into the reality that, without being compensated for what they do, organizations have no reason to exist. Continue reading

Jeff Cotrupe adds Amazon.com portal to MarketPOWER

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Also invited to be MyLikes Influencer

MarketPOWER, LLC is now an Amazon.com Associate, an affiliate of Amazon, and has opened an Amazon.com portal on the site. “This means site visitors can shop Amazon.com–and not limited categories, or items handpicked by us, but ALL of Amazon.com–right here on our site,” said Jeff Cotrupe.  The page displays a rotating selection of items including pricing and ratings, and shoppers can either click on a featured item or use the clickdown Category menu and open search window to find whatever they like. Visitors start on the MarketPOWER site and when they click on an item, a new window opens taking them right to the item on Amazon.com. “Same Amazon, same endless universe of items, same pricing, but if you buy something during that click sequence I earn a small percentage on the sale,” said Cotrupe, adding that he hopes visitors will bookmark the portal as their Amazon start page. Continue reading

TwitterGrader ranks Jeff Cotrupe’s site in Twitter Elite

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TwitterGrader, one of the industry-leading Grader services provided by interactive research and analytics firm HubSpot, ranks Jeff Cotrupe’s Twitter site in the Twitter Elite (link and snapshot). The site has ranked in the top 10 to 12 Twitter sites in Oceanside, CA, with a TwitterGrader score between 98 and 99 out of 100. “I’ve been excited to watch HubSpot roll out its useful Grader applications and, more recently, provide research data quantifying the positive business results people are starting to obtain with interactive marketing and media,” said Cotrupe, who has spotlighted that data in industry blogs such as New Media Edge.

Jeff Cotrupe’s assessment of today’s web browsers appears on New Media Edge

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Jeff Cotrupe’s blog entry “When you add it all up, this is one hot browser” is now syndicated on the New Media Edge industry blog under the title “The Best Browser Award Goes To …“

MarketPOWER experiences fastest Twitter follower gain in its history

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Adds 100 new followers in less than two weeks to reach 3,100

Jeff Cotrupe’s @MarketPowerLLC Twitter site reached 100 new followers between 15-27 April 2010 and now reaches a total of 3,100 followers. This is the most rapid follower growth thus far in the history of the @MarketPowerLLC site. “Numbers are nice, but the most important thing about Twitter or any social media/networking/CRM service is having quality dialogues with fellow users, and we’ve had a number of those over the past two weeks,” said Cotrupe.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

Jeff Cotrupe’s “The Social Media (Selling) Event of the XeeSM” appears on New Media Edge

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Entry appears on Talent Zoo’s New Media Edge

Talent Zoo has published Jeff Cotrupe’s “The Social Media (Selling) Event of the XeeSM” on its New Media Edge blog. Below is an excerpt from the piece:

XeeSM is a place to find and be found, and as the community grows it’s only going to get better, but Schultze and team have far bigger plans, and I’m enjoying watching them roll out enhancement after enhancement like each new burst of color and sound at a fireworks show. XeeSM, in full flower, is a social business application designed to be used by sales, marketing, product management and support to enhance the selling process, build brand image and industry relationships, develop customer personas and improve the customer experience. Continue reading