It’s a bot time for a new conversation on customer engagement: A.I.-fueled analysis and social marketing

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Next IT Twitter campaign! JC's mP+

Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on Customer Engagement. The report, which is focused on the growing presence of chatbots, asserts that individual company ROI figures such as 5X and 8X, substantial revenue growth, and projected cost savings of $32 million–all figures cited by Next IT customers and presented in the report–“are powerful reasons for every organization that has not already done so to take a hard look at implementing a conversational A.I. solution from a provider such as Next IT.”

The report is taking center stage on social venues including Next IT’s Twitter site, where it is not only the linked-to subject of an array of Next IT newsfeed tweets but is also featured at time of publication in the pinned tweet:

Next IT Twitter campaign! 2 Pinned Post

All tweetlinks take viewers to this landing page where they can download the report:

Next IT Twitter campaign! 4 SPIE landing pg

Readers can get a taste of the dialogue, ongoing at time of publication, in the tweet search recap graphic below:

Next IT Twitter campaign! 1 Recap search1 - Copy

Next IT is performing real-time analysis of conversions to track the success of the campaign, including:

  • How many visitors are linking to the landing page from each tweet
  • How many of those are requesting the report
  • How many of those are moving forward to engage in sales discussions
  • How many respondents go on to purchase something
* SPIE stands for Stratecast Perspectives & Insight for Executives–and now readers will doubtless understand why the firm refers to these reports using the acronym
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