Frost & Sullivan features Jeff Cotrupe’s content in piece on AI and chatbots and quotes him on landing page

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Frost & Sullivan’s Brand & Demand team, led by Elisha Gist,  poured content from Jeff Cotrupe and others into a piece titled Can Bots and Virtual Assistants Help Boost Your Brand? Some key takeaways include:

  • Millennials, who now comprise the largest group of consumers in the marketplace, are ready, eager, and able to leverage self-service and other advanced technologies–and brands who do not offer them will be at a competitive disadvantage.
  • Organizations should move beyond simple automation to utilizing bots as tools to differentiate their brands, such as by incorporating their brand’s specific message
    into a bot and tailoring chat to underscore brand identity.
  • Testing and partnerships will shape how bots and VAs are implemented across organizations.

The piece is available for free download here at the Brand & Demand landing page, which features a quote from Cotrupe.

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