Next generation mobile bank Current is on a mission to make financial services accessible and affordable for all. Current CTO Trevor Marshall joined Jeff Cotrupe for a conversation about how the company is working with MongoDB and Google Cloud to translate that lofty goal into decisive action that has the potential to stand the financial services industry on its head. Learn more on the MongoDB Blog.
Jeff Cotrupe has joined the Product Marketing team at MongoDB as Senior Solutions Marketing Manager, responsible for driving solutions marketing and GTM content positioning UVP of product/services portfolio to a senior audience. Jeff is a core part of an energetic and globally distributed team reporting to Senior Director, Products and Solutions, based in the UK. MongoDB is the first database company to go public in more than two decades (NASDAQ: $MDB), its business growing at ~50% YoY, with the technology and vision to take on the multibillion-dollar incumbents as it disrupts and reshapes an entire industry.
“As an analyst I had forecast a total market opportunity of $67.89 billion in big data and analytics by 2019, growing to nearly $111 billion by 2022,” said Cotrupe. “I am excited to be at a truly global company capturing a sizable and growing share of that opportunity!”
AT&T’s Vice Chairman Ralph de la Vega recently referenced Jeff Cotrupe’s Stratecast report, The Internet of Things (IoT): How Real is It Today?, on LinkedIn Pulse in a piece titled The 4th Industrial Revolution: What Businesses Need to Know. In the piece, de la Vega discussed figures from the report assessing the scope and impact of IoT and Cotrupe’s assertion that “Every organization in every sector needs an IoT strategy.”
Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those questions—and a way to plug the $1.75 trillion hole that overstocks, out-of-stocks, and returns are blowing in the retail market.
Jeff Cotrupe’s Stratecast report, A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise, analyzes these issues and presents a solution: unified order management that integrates omnichannel inventory and fulfillment on a single unified platform. Managing the retail enterprise with a platform that unifies data from all sources, and integrates it with systems such as mobile marketing, site and social analytics, and CRM can help retailers recapture lost revenue opportunities.
The report, designed to speak to the needs of the roles and teams across the retail enterprise, asserted that the global retail economy, including both brick-and-mortar and online revenue, now accounts for approximately $22 trillion; and that Big Data solutions for retail constitute a $7.30 billion market. Approximately 40 Big Data and analytics providers now compete in this space.
Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on demand viewing here.
Jeff Cotrupe of Stratecast had a lively and informative discussion about Big Data and the upcoming Growth, Innovation, & Leadership event with Frost & Sullivan Chairman David Frigstad and Roberta Gamble, Partner, Energy & Environmental Markets. GIL 2014 will take place in September at the Fairmont San Jose. A webcast of their conversation is available on demand here.
Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon?
Stratecast has published Jeff Cotrupe’s report The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon? The report analyzes crucial issues facing the retail industry, which contributes approximately $4 trillion to the economy in the U.S. alone. This massive industry faces sizable challenges including the struggling global economy; The Age of E-tailing (or more brand-specifically, The Age of Amazon); “showrooming,” which occurs when consumers shop for items at retail stores, where they can see, touch, and even try out items, then buy the identical items online at lower cost; and The Battleground in the Aisles, where consumers with mobile apps on their smartphones compare items for sale in the store where they are shopping, not only with Amazon and other e-tailers but also with other retailers within easy driving distance.
“If retailers are to survive, they must find ways to engage with shoppers, or, at minimum, to better understand what shoppers want,” said Jeff Cotrupe, who leads the Big Data & Analytics (BDA) program for Stratecast | Frost & Sullivan. “A new Big Data-driven solution that offers specific, relevant insights retailers need is what we term Retail/Wi-Fi Analytics, or RWA.” RWA gathers data from the Media Access Control (MAC) addresses of mobile devices within a given area, applying location and other advanced analytics to the data to provide insights quite similar to those offered by online analytics systems. Arguably the most interesting metric, in Stratecast’s view, and one that inspired the title of the report, is whether a shopper spends enough time in a store to fit the retailer’s established profile of a likely buyer. If not, some RWA systems consider the shopper to have “bounced.” This is similar to online analytics platforms that consider a visitor who leaves a site too soon to be likely to make a conversion (such as a purchase, registering for an event, or requesting more information) to have bounced. Cotrupe terms the rate at which shoppers bounce The Human Bounce Rate.
The report also deals with the issues of privacy that such shopper data collection raises. It discusses efforts underway in governing bodies, such as the U.S. Congress, and by consumer watchdog groups, to protect consumers from what may be unwanted intrusion into their personal (or at least shopping) space. The report, which carries Stratecast product code BDA 1-05, analyzes the differences in how data is collected by different RWA systems, and opt-out mechanisms that vendors and their retailer customers are adopting to stay ahead of regulators. The report also makes some pointed recommendations about how retailers should turn privacy negatives into revenue positives.
This Stratecast report is designed to benefit a wide range of readers, including every retail or e-tail organization, and individual retailers of all types and sizes; every brand that sells through either the retail or e-tail channels; every brand that utilizes mobile technologies for sales and retention activity; and every company that plays a role, or could, in equipping retailers to better compete.
Part of BrightTALK IT Operations Analytics in Service Management Summit
Jeff Cotrupe presented Big Data: Let’s Cut Through the Hype and Get Serious, on 20 November. His talk, which is available for on-demand viewing here, is part of BrightTALK’s Summit on IT Operations Analytics in Service Management. Cotrupe’s presentation spotlights a delicious irony in the market for Big Data, analytics, and business intelligence (BI): “There’s way too much data [and confusion] about Big Data.” Cotrupe cuts through the clutter, gets down to specifics, and maps out a strategy for what you need to be doing about Big Data–right now–to make sure you cover all your (data) bases and get the most out of your data management investment. That includes things such as systems monitoring and management, to keep that Big Data flowing and help IT respond to infrastructure issues.
To view his talk, register here. Registration is free, and viewers can opt out of marketing mail from BrightTalk by unchecking three boxes.
Jeff Cotrupe earned two new professional certifications in December: he is now Rackspace Cloud University Certified and an Accredited BingAds Professional.
The Cloud University certification serves as recognition that Cotrupe has a strong understanding of the key elements of Cloud Computing and how they can be applied in business.
The BingAds accreditation 
signifies that Cotrupe has BingAds expertise and account management experience, and has been certified in the BingAds Find A Pro Directory.
“Earning Cloud certification from the world’s 2nd-leading Cloud services provider, and accreditation from the #2 search and content advertising network, is exciting,” said Cotrupe. “I appreciate the chance to enhance my knowledge and skillset in ways that can create business value and opportunities.” Rackspace leads all others except Amazon, and BingAds trails only Google, in their respective markets.
Jeff Cotrupe, who launched a new research program for Stratecast in 4Q2011, is on the road in 2012 to propel the growth of the new program. Analytics, Customer Experience & Marketing (ACEM), pronounced “ace-em,” is, in Cotrupe’s words, focused on “the intelligent application of analytics in business and life,” and he is speaking on analytics and business intelligence (BI) topics in a series of high-profile venues. In March he was quoted in Destination CRM on Pegasystems’ addition of social media monitoring to its existing customer relationship management (CRM) platform. On 1 May his white paper Democratizing BI: Enterprise-quality Analytics for Midsized Companies began appearing at the NEWS link of his Stratecast client CloudTrigger. On 14 May Cotrupe speaks on “BI & Data Warehouse Market Trends and CSP Initiatives” at the InTouch 2012 business forum (Twitter: #intouch12) in Miami, FL, USA, hosted by his Stratecast client and global communications software leader Amdocs. On 22 May Cotrupe speaks on a panel, “Opportunities and Challenges of Multiscreen Video Delivery,” at Management World 2012 (Twitter: #mwd12) in Dublin, Ireland. Continue reading
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