Next generation mobile bank Current is on a mission to make financial services accessible and affordable for all. Current CTO Trevor Marshall joined Jeff Cotrupe for a conversation about how the company is working with MongoDB and Google Cloud to translate that lofty goal into decisive action that has the potential to stand the financial services industry on its head. Learn more on the MongoDB Blog.
“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over the Internet, often for free–that consumers used to pay CSPs to provide. The good news for CSPs is that by delivering great customer experiences, they can still win. The bad news: CSPs cannot capitalize because, as a group, they are delivering poor customer experiences. Through a series of communications, Jeff Cotrupe, Stratecast, and IBM show how by combining data from customer satisfaction surveys and social media with data about subscriber experiences with specific services, CSPs can retain subscribers–and create and sell more of the services those subscribers truly want.
The theme of the campaign is How User Behavior Data Can Help CSPs Prosper in an OTT Era. Communications include a webcast; a white paper; a blog post; and an infographic, a small portion of which is shown here.
Jeff Cotrupe’s report spotlights NSA’s inspection beyond “infrastructure” to user content (calls, emails, Web interactions, and even Angry Birds)
Stratecast has published Jeff Cotrupe’s report Stratecast Confidential: The Impact of the NSA on the Big Data Market—and Global Communications. Stratecast spoke briefly with the National Security Agency (NSA) in connection with the report, and the NSA, perhaps not surprisingly, refused to officially provide content or comments for publication. Among others, Stratecast did speak with Salil Vadhan of Harvard University*, whose work in the emerging field of differential privacy is relevant to issues surrounding not only the NSA but also companies in the private sector, as well as academia.
The report’s key findings include:
The report is available to clients of Stratecast’s Big Data & Analytics (BDA) growth partnership practice, with summary content posted here.
Part of BrightTALK IT Operations Analytics in Service Management Summit
Jeff Cotrupe presented Big Data: Let’s Cut Through the Hype and Get Serious, on 20 November. His talk, which is available for on-demand viewing here, is part of BrightTALK’s Summit on IT Operations Analytics in Service Management. Cotrupe’s presentation spotlights a delicious irony in the market for Big Data, analytics, and business intelligence (BI): “There’s way too much data [and confusion] about Big Data.” Cotrupe cuts through the clutter, gets down to specifics, and maps out a strategy for what you need to be doing about Big Data–right now–to make sure you cover all your (data) bases and get the most out of your data management investment. That includes things such as systems monitoring and management, to keep that Big Data flowing and help IT respond to infrastructure issues.
To view his talk, register here. Registration is free, and viewers can opt out of marketing mail from BrightTalk by unchecking three boxes.
Jeff Cotrupe earned two new professional certifications in December: he is now Rackspace Cloud University Certified and an Accredited BingAds Professional.
The Cloud University certification serves as recognition that Cotrupe has a strong understanding of the key elements of Cloud Computing and how they can be applied in business.
The BingAds accreditation 
signifies that Cotrupe has BingAds expertise and account management experience, and has been certified in the BingAds Find A Pro Directory.
“Earning Cloud certification from the world’s 2nd-leading Cloud services provider, and accreditation from the #2 search and content advertising network, is exciting,” said Cotrupe. “I appreciate the chance to enhance my knowledge and skillset in ways that can create business value and opportunities.” Rackspace leads all others except Amazon, and BingAds trails only Google, in their respective markets.
Multi-part series includes Facebook Wars and Privacy Tips sections
New Media Edge published Jeff Cotrupe’s multi-part analysis of the Facebook privacy controversy, “The Problem Is a Lot Bigger Than Facebook.” One excerpt reads:
I think Facebook is the first or at least the most high-profile flash point where the notion that everything on the Internet is (or ought to be) free runs smack into the reality that, without being compensated for what they do, organizations have no reason to exist. Continue reading
MarketPOWER, LLC’s core website has achieved a Google page ranking of 3 (out of 10), not just for the home page but for all supporting pages: Capabilities, Resources, About and portfolio/samples pages Product Management, Advertising-Design-PR, Guerilla/Event Marketing and Research & Analysis. Jeff Cotrupe’s XeeSM page, with links to 90 of his most important business and social networking sites, has achieved a Google PageRank of 4; his Twitter site (and in fairness, many other Twitter sites) has a PageRank of 9. MarketPOWER, LLC.com has increased its HubSpot WebSite Grader ranking from 84 to 89 (out of 100) since the last assessment and on 15 March 2010, Cotrupe achieved a top-10 search result on Google for a search on the phrase “is Twitter a waste of time” [no quote marks on actual search] for this piece on MarketBLOG (also published here on Talent Zoo).
“Attaining positive web rankings is, like many other things, a product of the right content, specialized expertise and hard work,” said Jeff Cotrupe, who added that he hopes to soon do the same for research & consulting firm TBR. “In my view TBR is the best-kept secret in the research & consulting business, but if I have my way it won’t be for long.”
About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).
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