technology – Jeff Cotrupe's NEWS+

I used to post here, jeffcotrupe.com, about my work life at MongoDB and Stratecast. The world turns, things change, and I don’t do much of that anymore. Before I go, I’ll share two quick things:

Some of my best (or favorite) work: Made on SingleStore

Our Brand Team, to this day my favorite humans at SingleStore, gave me a really nice framework to build on, and I ran with it. Made on SingleStore showcased some of my work as a member of the Product Marketing team, and results I achieved for SingleStore, in Customer Marketing, Analyst Relations, Partner Marketing, and Community/Peer Reviews.

Where I hang my blogging hat now: marketblog.me

For years now when I’m inspired to blog about some burning issue, here’s where it happens:

It Was Just a Thought™: Jeff Cotrupe’s MarketBLOG, at marketblog.me

Type marketblog.me into a search field and that’s where you’ll find me. One post, US Taxpayers and Social Insecurity, tackles the topic with facts, links, a smattering of opinion, and hopefully a few laughs. Most importantly, I got an animated GIF to work as the post’s Featured Image: Darrell Hammond’s dead-on impression of Al Gore on SNL describing his proposal to stop politicians from looting the Trust Fund that pays for Social Security and Medicare: “a LOCKBOX.”

…and soon: Cockroach Labs/CockroachDB Blog

The home for blogs @ my current company Cockroach Labs, the creator of CockroachDB, is here. The title of my first post is Stop Blaming the Model: How Legacy Databases Wreck AI Innovation (and How to Fix This). At least that was the original title when it left my hands; it’s in editing, so we’ll see where it ends up. Anyway, the main thrust is that legacy databases, which aren’t even equipped to handle the amount of human data being produced at the dawn of 2026, don’t stand a chance against the growing global army of AI agents making thousands of decisions per second 24/7. Should be a good one, and I’ll return here to share the link.

http://marketpowerLLC.com hits Google PageRank 3 for all pages

MarketPOWER, LLC’s core website has achieved a Google page ranking of 3 (out of 10), not just for the home page but for all supporting pages: Capabilities, Resources, About and portfolio/samples pages Product Management, Advertising-Design-PR, Guerilla/Event Marketing and Research & Analysis. Jeff Cotrupe’s XeeSM page, with links to 90 of his most important business and social networking sites, has achieved a Google PageRank of 4; his Twitter site (and in fairness, many other Twitter sites) has a PageRank of 9. MarketPOWER, LLC.com has increased its HubSpot WebSite Grader ranking from 84 to 89 (out of 100) since the last assessment and on 15 March 2010, Cotrupe achieved a top-10 search result on Google for a search on the phrase “is Twitter a waste of time” [no quote marks on actual search] for this piece on MarketBLOG (also published here on Talent Zoo).

“Attaining positive web rankings is, like many other things, a product of the right content, specialized expertise and hard work,” said Jeff Cotrupe, who added that he hopes to soon do the same for research & consulting firm TBR. “In my view TBR is the best-kept secret in the research & consulting business, but if I have my way it won’t be for long.”

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).