technology – Jeff Cotrupe's NEWS+

I used to post here, jeffcotrupe.com, about my work life at MongoDB and Stratecast, and while I haven’t for awhile, that may change. Jeff Cotrupe’s NEWS+ feels like a good place to stretch out my business blogging muscles.

After MongoDB came SingleStore, so here’s some of what I was up to there.

Some of my best work: Made on SingleStore

Our Brand Team, to this day my favorite humans at SingleStore, gave me a really nice framework to build on, and I ran with it. Made on SingleStore showcased some of my work as a member of the Product Marketing team, and results I achieved for SingleStore, in Customer Marketing, Analyst Relations, Partner Marketing, and Community/Peer Reviews.

Where I blog for a living today: Cockroach Labs/CockroachDB Blog

I’m now at Cockroach Labs, the creator of CockroachDB, and my CockroachDB blog home is here. At that link you’ll find my first post: Why Agentic AI is Outrunning Your Database (and How to Catch Up FAST). The main thrust is that legacy databases, which aren’t even equipped to handle the amount of human data being produced at the dawn of 2026, don’t stand a chance against the growing global army of AI agents who make decisions every second, and never sleep in or take vacation. Click the image below to check it out, and tell me what you think!

Blogging for a cause: marketblog.me

For years now when I’m inspired to blog about some burning issue, here’s where it happens: It Was Just a Thought™: Jeff Cotrupe’s MarketBLOG. Type marketblog.me into a search field and it’ll take you there.

Find me here or find me there. Hope you like what you read. Either way, let’s chat about it.

http://marketpowerLLC.com hits Google PageRank 3 for all pages

MarketPOWER, LLC’s core website has achieved a Google page ranking of 3 (out of 10), not just for the home page but for all supporting pages: Capabilities, Resources, About and portfolio/samples pages Product Management, Advertising-Design-PR, Guerilla/Event Marketing and Research & Analysis. Jeff Cotrupe’s XeeSM page, with links to 90 of his most important business and social networking sites, has achieved a Google PageRank of 4; his Twitter site (and in fairness, many other Twitter sites) has a PageRank of 9. MarketPOWER, LLC.com has increased its HubSpot WebSite Grader ranking from 84 to 89 (out of 100) since the last assessment and on 15 March 2010, Cotrupe achieved a top-10 search result on Google for a search on the phrase “is Twitter a waste of time” [no quote marks on actual search] for this piece on MarketBLOG (also published here on Talent Zoo).

“Attaining positive web rankings is, like many other things, a product of the right content, specialized expertise and hard work,” said Jeff Cotrupe, who added that he hopes to soon do the same for research & consulting firm TBR. “In my view TBR is the best-kept secret in the research & consulting business, but if I have my way it won’t be for long.”

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).