HPE is promoting Jeff’s analysis of big data in digital advertising, HPE Vertica Empowers Adtech Industry to Deliver Data-driven Conversions. The paper addresses the challenges the industry is facing, analyzing why big data and analytics–and more specifically, SQL analytic insights at the speed of business–are now essential in advertising, empowering people (and machines) to instantly make optimal advertising decisions. This content is available for free download here.
Hewlett Packard Enterprise features Jeff and others in a piece titled Empower the data-driven organization. Clickable from the table of contents, Jeff’s thoughts on creating a big data execution plan comprise one of five chapters in the piece. A shared passion for using technology to unlock business value is a large part of why teams at HPE have been Jeff’s clients for much of his nearly seven-year career at Stratecast | Frost & Sullivan.