It’s a bot time for a new conversation on customer engagement: A.I.-fueled analysis and social marketing

Next IT Twitter campaign! JC's mP+

Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on Customer Engagement. The report, which is focused on the growing presence of chatbots, asserts that individual company ROI figures such as 5X and 8X, substantial revenue growth, and projected cost savings of $32 million–all figures cited by Next IT customers and presented in the report–“are powerful reasons for every organization that has not already done so to take a hard look at implementing a conversational A.I. solution from a provider such as Next IT.”

The report is taking center stage on social venues including Next IT’s Twitter site, where it is not only the linked-to subject of an array of Next IT newsfeed tweets but is also featured at time of publication in the pinned tweet:

Next IT Twitter campaign! 2 Pinned Post

All tweetlinks take viewers to this landing page where they can download the report:

Next IT Twitter campaign! 4 SPIE landing pg

Readers can get a taste of the dialogue, ongoing at time of publication, in the tweet search recap graphic below: Continue reading “It’s a bot time for a new conversation on customer engagement: A.I.-fueled analysis and social marketing”

Stratecast Confidential: The Impact of the NSA on the Big Data Market—and Global Communications

Jeff Cotrupe’s report spotlights NSA’s inspection beyond “infrastructure” to user content (calls, emails, Web interactions, and even Angry Birds)

Oceanside, CA, USA, 11 April 2014 – Stratecast has published Jeff Cotrupe’s report Stratecast Confidential: The Impact of the NSA on the Big Data Market—and Global Communications. Stratecast spoke briefly with the National Security Agency (NSA) in connection with the report, and the NSA, perhaps not surprisingly, refused to officially provide content or comments for publication. Among others, Stratecast did speak with Salil Vadhan of Harvard University*, whose work in the emerging field of differential privacy is relevant to issues surrounding not only the NSA but also companies in the private sector, as well as academia.

The report’s key findings include:

  • Through secret initiatives with codenames such as PRISM and MUSCULAR, the NSA has obtained direct access to much of the electronic communication in the U.S., as well as credit card transactions.
  • The NSA claims to only be interested in metadata, “data about the data,” such as call times and duration, and not the actual content of messages. However, the NSA has also been working with its U.K. counterpart, the Government Communications Headquarters (GCHQ), to crack Secure Sockets Layer (SSL) encryption, which protects the content of communications and transactions executed via the Web.
  • While privacy is already threatened or extinct in a growing number of places, the NSA’s actions are accelerating and expanding this phenomenon, and since electronic communications are the lifeblood of a great deal of commercial activity, the NSA may also begin to have a chilling effect on the U.S. economy.

The report is available to clients of Stratecast’s Big Data & Analytics (BDA) growth partnership practice, with summary content posted here.

* Salil Vadhan is a Vicky Joseph Professor of Computer Science and Applied Mathematics; Director, Center for Research on Computation & Society; and Co-Director of Undergraduate Studies, Applied Mathematics, School of Engineering & Applied Sciences, at Harvard University.

Jeff Cotrupe generates Top 5 BUZZ at Big Data TechCon

SEENFeed for mP+

Oceanside, CA, USA, 18 October 2013 – SEENFeed, which analyzes social Web content and performance around industry and media events, named Jeff and his @marketpowerPLUS brand on Twitter one of the Top 5 BUZZ Accounts at the Big Data TechCon event held this week in San Francisco. SEEN featured Jeff on the Big Data TechCon page and on Twitter, among other venues.

“Having conceived and built the Big Data product line at Stratecast that I lead today, I take a certain satisfaction that social analytics derived from Big Data identified the five of us as the top BUZZ Accounts at this event,” said Cotrupe.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast | Frost & Sullivan, a global growth partnership company, where he conceived, designed, launched, and leads the firm’s Big Data & Analytics research and consulting practice. Cotrupe is a career product marketing manager and business development catalyst, with 15+ years’ experience leading growth initiatives across multiple products in Big Data, analytics, and business intelligence; communications software; and the Cloud. He has launched and managed 20 products and services, helping companies generate hundreds of millions of dollars in revenue, M&A, and capital. Cotrupe is also a CrossFit, powerwalking, and Relay For Life enthusiast.

Jeff Cotrupe evangelizes Stratecast research program through global speaking and media venues

Oceanside, CA, USA, 1 May 2012 – Jeff Cotrupe, who launched a new research program for Stratecast in 4Q2011, is on the road in 2012 to propel the growth of the new program. Analytics, Customer Experience & Marketing (ACEM), pronounced “ace-em,” is, in Cotrupe’s words, focused on “the intelligent application of analytics in business and life,” and he is speaking on analytics and business intelligence (BI) topics in a series of high-profile venues. In March he was quoted in Destination CRM on Pegasystems’ addition of social media monitoring to its existing customer relationship management (CRM) platform. On 1 May his white paper Democratizing BI: Enterprise-quality Analytics for Midsized Companies began appearing at the NEWS link of his Stratecast client CloudTrigger. On 14 May Cotrupe speaks on “BI & Data Warehouse Market Trends and CSP Initiatives” at the InTouch 2012 business forum (Twitter: #intouch12) in Miami, FL, USA, hosted by his Stratecast client and global communications software leader Amdocs. On 22 May Cotrupe speaks on a panel, “Opportunities and Challenges of Multiscreen Video Delivery,” at Management World 2012 (Twitter: #mwd12) in Dublin, Ireland. Continue reading “Jeff Cotrupe evangelizes Stratecast research program through global speaking and media venues”

Jeff Cotrupe tops 8,300-follower mark on Twitter

Oceanside, CA, USA, 15 December 2011 – Jeff Cotrupe’s Twitter site now reaches more than 8,350 followers, an increase of more than 14% over its follower base on 1 August. “Admittedly these are not Charlie Sheen numbers,” said Cotrupe, “but I often have more followers than companies we do business with–and the most important thing is the quality of the dialogues I get to engage in with great people across the Twittersphere.” Cotrupe also manages the Twitter site for Stratecast, and while that site deals with a more limited range of subject matter, he has built Stratecast’s follower base from 125 in September 2010 to nearly 1,400 today.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast, a division of Frost & Sullivan, where he directs two research programs: OSS/BSS Global Competitive Strategies (OSSCS) and Analytics, Customer Experience & Marketing (ACEM). Cotrupe has launched and managed 20 products and services to help employers and clients generate hundreds of millions of dollars in revenue, M&A and capital.

Jeff Cotrupe leads panel of industry stars at GIL 2011: Silicon Valley

Twitter site tops 7,500-follower mark

Oceanside, CA, Scan code to visit GIL11 onlineUSA, 17 September 2011 – Jeff Cotrupe led a panel on analytics at GIL 2011: Silicon Valley (Twitter: #GIL11sv), Frost & Sullivan’s Growth, Innovation and Leadership event at the Fairmont San Jose, San Jose, California. The panel, “Meeting of the Minds: Rediscovering Your Business Through High-Impact Analytics,” covered topics across the business analytics & intelligence (BAI) and web analytics spectrum. The panel also featured an industry star-studded group of panelists: Brett Error, Vice President, Chief Technologist, Omniture Business Unit of Adobe; Erick Brethenoux, Program Director, Predictive Analytics and Decision Management, IBM; Indranil Chatterjee, Vice President of Mediation Platforms, Openwave Systems; John Zell, Vice President Global CRM Solutions, Razorfish, and Nanda Kishore, Chief Technology Officer, ShareThis. Continue reading “Jeff Cotrupe leads panel of industry stars at GIL 2011: Silicon Valley”

Major multimedia month for Jeff Cotrupe

Oceanside, CA, USA | 02 April 2011 – In March 2011, media brought us some of the saddest and most shocking images in recorded history as multiple earthquakes and a tsunami devastated Japan. Jeff Cotrupe shared links about the tragedy, called the world community to action on Twitter and Facebook and contributed to disaster relief via the International Federation of the Red Cross. At the same time he was thankful for better media developments closer to home.

In early March, Cotrupe, global program director at Stratecast, conducted a series of interviews about the IBM Systems Director product line with executives and customers at the IBM Pulse 2011 event in Las Vegas. Continue reading “Major multimedia month for Jeff Cotrupe”