Frost & Sullivan Vice President Rufus Connell interviewed Jeff Cotrupe, Industry Director, Big Data & Analytics, about exciting developments in the market at the Growth, Innovation, & Leadership conference (GIL) Silicon Valley. The two tackled six topics in eight minutes and the resulting video is here.
Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on Customer Engagement. The report, which is focused on the growing presence of chatbots, asserts that individual company ROI figures such as 5X and 8X, substantial revenue growth, and projected cost savings of $32 million–all figures cited by Next IT customers and presented in the report–“are powerful reasons for every organization that has not already done so to take a hard look at implementing a conversational A.I. solution from a provider such as Next IT.”
The report is taking center stage on social venues including Next IT’s Twitter site, where it is not only the linked-to subject of an array of Next IT newsfeed tweets but is also featured at time of publication in the pinned tweet:
All tweetlinks take viewers to this landing page where they can download the report:
Readers can get a taste of the dialogue, ongoing at time of publication, in the tweet search recap graphic below: Continue reading “It’s a bot time for a new conversation on customer engagement: A.I.-fueled analysis and social marketing”
“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over the Internet, often for free–that consumers used to pay CSPs to provide. The good news for CSPs is that by delivering great customer experiences, they can still win. The bad news: CSPs cannot capitalize because, as a group, they are delivering poor customer experiences. Through a series of communications, Jeff Cotrupe, Stratecast, and IBM show how by combining data from customer satisfaction surveys and social media with data about subscriber experiences with specific services, CSPs can retain subscribers–and create and sell more of the services those subscribers truly want.
The theme of the campaign is How User Behavior Data Can Help CSPs Prosper in an OTT Era. Communications include a webcast; a white paper; a blog post; and an infographic, a small portion of which is shown here.
Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with real-time insights. Jeff Cotrupe’s Stratecast report, Monetizing Core Big Data Technology: Real-time Analytics, is a 29-page analysis of arguably the hottest (and certainly the “fastest”) area of the Big Data and analytics (BDA) market.
The report asserts there is not a private or public organization on the planet that cannot benefit from real-time insights, and illustrates the point with many case study snapshots of companies, from large enterprises to SMBs, which are obtaining not just quantifiable but bankable results through the deployment of real-time analytics. The report tackles business factors shaping the need for real-time analytics; the technologies it takes to deliver it, including in-memory processing; and the need for a balanced view of real-time analytics as one of three “data speeds” companies need today (along with near-real-time and batch analytics).
The report also identifies more than 60 BDA providers, out of the nearly 400 that Stratecast tracks in the market, who deliver the most effective real-time analytics solutions. In addition, each case study snapshot identifies the vendor and specific solution(s) delivering this important capability to the client.
HP has just split itself into two companies, Hewlett Packard Enterprise and HP Inc. Hewlett Packard Enterprise will have a business-to-business (B2B) focus, providing business technology solutions, and HP Inc. will house HP’s printer and personal computer business, with a business-to-consumer (B2C) focus. e-Commerce Times featured Jeff’s analysis of the impacts of the split on the Big Data and analytics market here in an article titled HP Does the Splits.
Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on demand viewing here.
Telecommunications industry publication Billing & OSS World recently featured Jeff Cotrupe’s research for Stratecast client Comarch in an article titled Mobile Operators Need Big Data-Driven Customer Loyalty Programs. “When operators take a look back, they realize they are sitting on a gold mine of customer data,” said Cotrupe. “Processing and analyzing this Big (customer) Data…enables operators to create customer loyalty programs that maximize revenue retention and drive new revenues.”
The article appears here.