Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap


Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those questions—and a way to plug the $1.75 trillion hole that overstocks, out-of-stocks, and returns are blowing in the retail market.

Jeff Cotrupe’s Stratecast report, A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise, analyzes these issues and presents a solution: unified order management that integrates omnichannel inventory and fulfillment on a single unified platform. Managing the retail enterprise with a platform that unifies data from all sources, and integrates it with systems such as mobile marketing, site and social analytics, and CRM can help retailers recapture lost revenue opportunities.

The report, designed to speak to the needs of the roles and teams across the retail enterprise, asserted that the global retail economy, including both brick-and-mortar and online revenue, now accounts for approximately $22 trillion; and that Big Data solutions for retail constitute a $7.30 billion market. Approximately 40 Big Data and analytics providers now compete in this space.

Jeff Cotrupe and Mark Friedman of Genesys show how Big Data drives mobile engagement and better customer experiences

Genesys 2014Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on demand viewing here.

Stratecast Confidential: The Impact of the NSA on the Big Data Market—and Global Communications

Jeff Cotrupe’s report spotlights NSA’s inspection beyond “infrastructure” to user content (calls, emails, Web interactions, and even Angry Birds)

Oceanside, CA, USA, 11 April 2014 – Stratecast has published Jeff Cotrupe’s report Stratecast Confidential: The Impact of the NSA on the Big Data Market—and Global Communications. Stratecast spoke briefly with the National Security Agency (NSA) in connection with the report, and the NSA, perhaps not surprisingly, refused to officially provide content or comments for publication. Among others, Stratecast did speak with Salil Vadhan of Harvard University*, whose work in the emerging field of differential privacy is relevant to issues surrounding not only the NSA but also companies in the private sector, as well as academia.

The report’s key findings include:

  • Through secret initiatives with codenames such as PRISM and MUSCULAR, the NSA has obtained direct access to much of the electronic communication in the U.S., as well as credit card transactions.
  • The NSA claims to only be interested in metadata, “data about the data,” such as call times and duration, and not the actual content of messages. However, the NSA has also been working with its U.K. counterpart, the Government Communications Headquarters (GCHQ), to crack Secure Sockets Layer (SSL) encryption, which protects the content of communications and transactions executed via the Web.
  • While privacy is already threatened or extinct in a growing number of places, the NSA’s actions are accelerating and expanding this phenomenon, and since electronic communications are the lifeblood of a great deal of commercial activity, the NSA may also begin to have a chilling effect on the U.S. economy.

The report is available to clients of Stratecast’s Big Data & Analytics (BDA) growth partnership practice, with summary content posted here.

* Salil Vadhan is a Vicky Joseph Professor of Computer Science and Applied Mathematics; Director, Center for Research on Computation & Society; and Co-Director of Undergraduate Studies, Applied Mathematics, School of Engineering & Applied Sciences, at Harvard University.

Information Week chats with Jeff Cotrupe about Big Data, retailers, shoppers, and privacy

InformationWeek-RETAIL 01-17-2014

Oceanside, CA, USA, 18 January 2014 – Information Week’s Jeff Bertolucci spoke with Jeff Cotrupe this week about how retail/Wi-Fi analytics, also known as in-store analytics, is equipping retailers to survive in the Age of Amazon–and how it works so well that consumer protection and privacy advocates are raising concerns. The resulting article, Privacy Fears Hit Retailers’ Big Data Analytics Plans, along with commentary by Jeff in response to reader questions, appears here.

Jeff Cotrupe generates Top 5 BUZZ at Big Data TechCon

SEENFeed for mP+

Oceanside, CA, USA, 18 October 2013 – SEENFeed, which analyzes social Web content and performance around industry and media events, named Jeff and his @marketpowerPLUS brand on Twitter one of the Top 5 BUZZ Accounts at the Big Data TechCon event held this week in San Francisco. SEEN featured Jeff on the Big Data TechCon page and on Twitter, among other venues.

“Having conceived and built the Big Data product line at Stratecast that I lead today, I take a certain satisfaction that social analytics derived from Big Data identified the five of us as the top BUZZ Accounts at this event,” said Cotrupe.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast | Frost & Sullivan, a global growth partnership company, where he conceived, designed, launched, and leads the firm’s Big Data & Analytics research and consulting practice. Cotrupe is a career product marketing manager and business development catalyst, with 15+ years’ experience leading growth initiatives across multiple products in Big Data, analytics, and business intelligence; communications software; and the Cloud. He has launched and managed 20 products and services, helping companies generate hundreds of millions of dollars in revenue, M&A, and capital. Cotrupe is also a CrossFit, powerwalking, and Relay For Life enthusiast.

Jeff Cotrupe evangelizes Stratecast research program through global speaking and media venues

Oceanside, CA, USA, 1 May 2012 – Jeff Cotrupe, who launched a new research program for Stratecast in 4Q2011, is on the road in 2012 to propel the growth of the new program. Analytics, Customer Experience & Marketing (ACEM), pronounced “ace-em,” is, in Cotrupe’s words, focused on “the intelligent application of analytics in business and life,” and he is speaking on analytics and business intelligence (BI) topics in a series of high-profile venues. In March he was quoted in Destination CRM on Pegasystems’ addition of social media monitoring to its existing customer relationship management (CRM) platform. On 1 May his white paper Democratizing BI: Enterprise-quality Analytics for Midsized Companies began appearing at the NEWS link of his Stratecast client CloudTrigger. On 14 May Cotrupe speaks on “BI & Data Warehouse Market Trends and CSP Initiatives” at the InTouch 2012 business forum (Twitter: #intouch12) in Miami, FL, USA, hosted by his Stratecast client and global communications software leader Amdocs. On 22 May Cotrupe speaks on a panel, “Opportunities and Challenges of Multiscreen Video Delivery,” at Management World 2012 (Twitter: #mwd12) in Dublin, Ireland. Continue reading “Jeff Cotrupe evangelizes Stratecast research program through global speaking and media venues”

Jeff Cotrupe leads panel of industry stars at GIL 2011: Silicon Valley

Twitter site tops 7,500-follower mark

Oceanside, CA, Scan code to visit GIL11 onlineUSA, 17 September 2011 – Jeff Cotrupe led a panel on analytics at GIL 2011: Silicon Valley (Twitter: #GIL11sv), Frost & Sullivan’s Growth, Innovation and Leadership event at the Fairmont San Jose, San Jose, California. The panel, “Meeting of the Minds: Rediscovering Your Business Through High-Impact Analytics,” covered topics across the business analytics & intelligence (BAI) and web analytics spectrum. The panel also featured an industry star-studded group of panelists: Brett Error, Vice President, Chief Technologist, Omniture Business Unit of Adobe; Erick Brethenoux, Program Director, Predictive Analytics and Decision Management, IBM; Indranil Chatterjee, Vice President of Mediation Platforms, Openwave Systems; John Zell, Vice President Global CRM Solutions, Razorfish, and Nanda Kishore, Chief Technology Officer, ShareThis. Continue reading “Jeff Cotrupe leads panel of industry stars at GIL 2011: Silicon Valley”