Is investing in digital advertising a miscalculation? Ask Facebook

dt-headerFrost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. The post, which appears here, explores how Facebook did so, the implications on digital advertising–and how, based on its actions leading up to this revelation, “This is not the Facebook we have come to know.”

Jeff Cotrupe’s Stratecast report analyzes big data at the speed of business: real-time analytics

BIG DATA

Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with real-time insights. Jeff Cotrupe’s Stratecast report, Monetizing Core Big Data Technology: Real-time Analytics, is a 29-page analysis of arguably the hottest (and certainly the “fastest”) area of the Big Data and analytics (BDA) market.

The report asserts there is not a private or public organization on the planet that cannot benefit from real-time insights, and illustrates the point with many case study snapshots of companies, from large enterprises to SMBs, which are obtaining not just quantifiable but bankable results through the deployment of real-time analytics. The report tackles business factors shaping the need for real-time analytics; the technologies it takes to deliver it, including in-memory processing; and the need for a balanced view of real-time analytics as one of three “data speeds” companies need today (along with near-real-time and batch analytics).

The report also identifies more than 60 BDA providers, out of the nearly 400 that Stratecast tracks in the market, who deliver the most effective real-time analytics solutions. In addition, each case study snapshot identifies the vendor and specific solution(s) delivering this important capability to the client.

Jeff’s Stratecast report analyzes how Facebook is helping brands ensure the visibility of digital ads

FB super chrome!Jeff Cotrupe’s Stratecast report, Advertisers Are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View, asserts that the fundamental action users take on Facebook every day—reviewing their Facebook News Feed extremely quickly, and customizing what they want to see in that News Feed on the fly—is about to revolutionize the digital advertising industry.

The report is available on Stratecast’s Big Data & Analytics portal here.

Major multimedia month for Jeff Cotrupe

Oceanside, CA, USA | 02 April 2011 – In March 2011, media brought us some of the saddest and most shocking images in recorded history as multiple earthquakes and a tsunami devastated Japan. Jeff Cotrupe shared links about the tragedy, called the world community to action on Twitter and Facebook and contributed to disaster relief via the International Federation of the Red Cross. At the same time he was thankful for better media developments closer to home.

In early March, Cotrupe, global program director at Stratecast, conducted a series of interviews about the IBM Systems Director product line with executives and customers at the IBM Pulse 2011 event in Las Vegas. Continue reading “Major multimedia month for Jeff Cotrupe”