Jeff Cotrupe: 4 Ways Financial Marketers Can Improve the Consumer Experience

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Financial BrandBy special request from Webtrends and the publisher, The Financial Brand adapted Jeff Cotrupe’s Stratecast report–Financial Services Digital Marketers: Four Opportunities to Improve the Customer Experience–for an article titled 4 Ways Financial Marketers Can Improve the Consumer Experience. The report, and the article, analyze how consumer mobility, the broad availability of choices on the Web, and consumers’ lack of confidence that their financial institution understands them, can create very real dangers for banks and financial services companies. These companies need to leverage Big Data to analyze their customer bases in order to understand how to not only retain their customer base, but to also how to grow accounts and wallet share.

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