MarketPOWER, LLC presents webcast on SDPs: “E Unum Pluribus (Out of one, many)”

Oceanside, CA, USA | 29 October 2008 – Jeff Cotrupe of MarketPOWER™, LLC today presented a webcast on behalf of TechTarget entitled “Service Delivery Platforms (SDPs): E Unum Pluribus (Out of one, many).” Cotrupe was joined by moderator Kate Gerwig, Site Editor, TechTarget/ SearchTelecom.com. Cotrupe discussed how service providers are launching new service offerings to try to become everyone’s “friend in the digital age,” yet continue to do so via overlay networks and overlay OSS. One answer to this problem is the service delivery platform (SDP), which slashes the time, cost and risk of introducing and integrating new services into an operator’s existing network and services fabric. Cotrupe discussed what SDPs are, what they can do, why they are important, how some service providers are starting to deploy them and the results they are obtaining. This webcast, and other webcasts/podcasts/worshops/articles by Cotrupe and MarketPOWER, are available here.

“It is no accident that Kate, Kara Gattine and the TechTarget/SearchTelecom team put on the best webcasts in the industry,” said Cotrupe. “Their extraordinary breadth and depth of knowledge and their commitment to best practices create a positive environment that breeds success.” This is the second webcast Cotrupe and MarketPOWER have presented with TechTarget; earlier in 2008 Cotrupe, again with Gerwig as moderator, spoke on customer relationship management (CRM). Both webcasts were sponsored by Pitney Bowes. Cotrupe has also produced a multifaceted TechTarget workshop sponsored by Alcatel-Lucent.

About TechTarget and SearchTelecom.com
SearchTelecom.com is one of the largest and most active online communities dedicated to solving the unique technical problems within the telecommunications industry. IT and business professionals in virtually every sector of the telecom industry rely on SearchTelecom.com for expert insight, technical tips and valuable best practices on core and access networks, IPTV, fixed-mobile convergence (FMC), VoIP, WiFi/WiMax, wireless and mobile devices, MPLS, service areas, network operations and more. More information is available here.

About MarketPOWER, LLC
MarketPOWER is a strategic consulting firm of Jeff Cotrupe, whose expertise in product management, marketing, research and writing has helped companies generate hundreds of millions of dollars in revenue, M&A and investment capital. Cotrupe is a former practice leader for Gartner (NYSE: IT) and director at ADC Telecommunications (Nasdaq: ADCT).

website | Skype: jeffcotrupe | +1 760 643 0921

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